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I'm a graphic designer located in Stockholm and working as a freelance designer. I hold a B.A. in Graphic Design / Visual Communication from the Icelandic Academy of the arts. I have four years of work experience at one of the biggest Advertising Agency in Iceland Íslenska Auglýsingastofan.

My creative approa… Read More
I'm a graphic designer located in Stockholm and working as a freelance designer. I hold a B.A. in Graphic Design / Visual Communication from the Icelandic Academy of the arts. I have four years of work experience at one of the biggest Advertising Agency in Iceland Íslenska Auglýsingastofan.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images. Read Less
  • Graphic designer
    Tom Hope — Stockholm, Sweden
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    Islenska — Reykjavik, Iceland
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  • Intern
    Jónsson & Le'macks — Reykjavik, Iceland
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