Continually introduce opportunities for digital innovation and engaging customer experiences that align with brand
objectives and organizational sales goals.
Ensure that campaign animations capture the elegance, prestige, and heritage of our brands
Responsible for planning of new content - video, photo shoots, interviews, etc.
Oversight of all technical development, creative design, and user experience initiatives
Ensure KPIs related to customer experience and path to purchase are continuously tracked and optimized (ie., MVT results,
heat map findings, CoreMetrics/GA findings)
Ensure eboutiques are incorporating ecommerce best practices

- Responsible for conceptualizing the original 'brand idea' and leading the design team to visualize an identity system that
was on-brand and aligned with market positioning.
- Responsible for the curation of the in-store branded customer experience (20+ boutiques)
- Collaborated with photographers, agents, and stylists to plan and execute campaign assets and content
- Managed the launch of the website while working with external design agency to deliver on-brand, on-budget, and on-time.
- Responsible for managing internal digital team to ensure that website was rich with content, SEO was fine-tuned, social channels were engaged, and digital media investments were performing on-target.

As part of the New Products Team, I was responsible for developing the brand positioning, marketing strategy, key messages, and Go-To-Market strategy for a platform of B2B web applications.

• Worked in cross-functional team across sales, corporate communications, legal,
webmasters, product development, and engineering. Responsible for shaping the marketing
strategy through the product development process.
• Organized new product launches from beginning to end which required designing and
executing promotional campaigns, working closely with the product development team,
liaising with partners on co-marketing initiatives, and working with external agencies on
creative and event-based projects.
• Developed high-impact email marketing campaigns that supported sales and brand
initiatives, while establishing a channel for product news and updates
• Managed new website projects which included designing UI/UX, written content, and
managing the development team.

Responsible for spearheading the brand repositioning of B&E, with the goal of creating an employer brand that would retain and attract solid talent. This required an overhaul of all brand assets - online and offl ine. I surpassed all performance metrics assigned with the project.
• Managed design teams to deliver a new brand identity system that would be used for all print and digital communications.
• Developed multichannel marketing campaigns to reach new potential employees through digital and offl ine channels.
• Designed UI/UX, all written content, and managed development team for the overhaul of the company website and employee portal.
• Developed sales collateral and presentations for sales teams.