Goran Babarogić

Product Designer

Novi Sad, Serbia
Goran is a versatile product designer with 12 years of experience in the design industry, offering a unique blend of skills and expertise. With a strong foundation in UI/UX design, Front-End Development, business analysis, and project management, Goran excels at orchestrating successful projects from inception to completion.

His multidisciplinary approach enables Goran to see the bigger picture, encompassing branding, design, marketing, and copywriting aspects within his problem-solving repertoire.

Work Experience


Design Director

• Led UX/UI design and front-end development projects for diverse clients, delivering visually appealing and user-friendly digital interfaces.
• Created wireframes, interactive prototypes, and high-fidelity UI designs, implementing them through front-end development using HTML, CSS, and JavaScript.
• Collaborated closely with clients, stakeholders, and development teams throughout the design and development process, providing seamless integration of design and code.
• Translated business goals and user needs into effective design solutions, ensuring alignment between design and development efforts.
• Applied design thinking methodologies to solve complex problems and enhance user experiences, leveraging front-end development skills to bring designs to life.
• Conducted comprehensive user research, including interviews and usability testing, to gather insights and drive design decisions.
• Presented design concepts and technical implementations to clients, effectively communicating design strategies and justifying design decisions.
October 2016 - Novi Sad, Serbia


Senior Product Designer

October 2023 - Tel Aviv, Israel


Lead Product Designer

• Led UX/UI design team at Omnisafe, a German insurance company as Product Designer and UX/UI Department Leader.
• Orchestrated stakeholder communication and collaboration with developers to ensure seamless project progress.
• Spearheaded the creation of a scalable design system, optimizing design efficiency and consistency.
• Successfully designed and conceptualized an internal CRM tool within a demanding timeframe.
• Positioned the CRM tool for future market expansion, targeting external insurance companies for potential adoption.
March 2023 - October 2023 Düsseldorf, Germany


Product Designer

• Created a consistent design system for both the dashboard and web to ease future upgrading.
• Collaborated closely with product department to deliver exceptional outcomes and seamless user experiences.
• Facilitated design sprints to ideate and develop cutting-edge solutions for our clients.
• Worked closely with the development department on implementation.
• Orchestrated and managed the design department, ensuring that the project was executed with precision.
April 2021 - April 2023 Lisbon, Portugal


Lead UX/UI Designer

• Collaborated with the key stakeholders on creating a platform that processed user reviews from various sources and separated the fake from the real ones.
• Conducted regular user testing, resulting in continuous improvements to our product.
• Created a process for monitoring user experience outcomes and metrics to further improve the product.
• Developed and implemented a comprehensive design system to improve the user experience.
• Collaborated closely with developers to ensure seamless integration of design and functionality.
• Mentored and led a team of junior designers, fostering their growth and development.
January 2020 - Lisbon, Portugal


Co-Founder (Acquired by Brandium Inc.)

April 2011 - March 2015 Belgrade, Serbia


Technic High School “Mileva Maric-Ajnstajn”


Graphic Design
2006 - 2010 Novi Sad, Serbia

Faculty Of Technical Sciences

Department of Graphic Engineering and Design
2010 - 2012 Serbia

The Higher Education Technical School Of Pofessional Studies


Web Design department.
2012 - 2016 Serbia


English (Advanced),
Serbian (Native),


CRM, CSS, Design System, Front End Development, HTML, Product Design, Product Management, Project Management, SaaS, User Experience, User Interface, User-centered Design, UX Research,


Design Serbia Meetup - Improvement Of The Order Management System (2020)