User experience generalist working on several different parts of the business; duties include user research, interaction design, creation and ownership of design artifacts, UI copywriting, user flows, usability testing, visual design, collaboration with development, creation of data driven personas, brainstorming, and more.

Medicare: quickly on boarded to help complete projects before compliance deadline, participated in the CAMR research project, created a successful series of homepage to guide users through the parts of AEP, lead efforts to create a coded style guide that met accessibility standards, helped create marketing landing page experiences including partner collaboration with Sutter Health, owned design for the white label partner product experience, designed automatic plan emails, and more.

Small Business: Small Business Research project- participated in user interviews and helped compile data and feedback into tools stakeholders could utilize, collaborated with product management, sales, and marketing to improve the small business online experience, helped create the small business online enrollment flow, redesigned the small business homepage, created a responsive lead form, and more.

Interactive designer on the Enhancements team at macys.com.
Provided creative support and helped maintain brand consistency on numerous projects including but not limited to: Tablet optimization, Group Gifting lean lab, Returns Management, and more.

Designer at an award-winning graphic and web design firm working with high tech, retail, education, and nonprofit organizations.

• Created high quality print designs from concept through production, including press checks. Included stationery systems, print ads, posters, tshirts, and more.
• Created & assisted in creation of personas, mood boards, and wireframes.
• Developed Brand & Identity guidelines for branding campaigns.
• Created web style guides for web designs, refined and handed off psd's & worked alongside developers to create and launch websites.
• Clients include but are not limited to AUL Corps, GAP, Old Navy, NCCD, and the California Health Care Foundation.

Designer/Production artist for Dockers Creative Services.
Projects include:
• FH2012 Visual Guide layout
• Designing hang tags, labels, POP signage, and fixture signage based off styleguides
• Creating press ready production files
• Rendering mock ups of POP display designs for the FH2012 season.

Includes cross disciplinary work in Designed Objects.