In summer 2017, managed and executed the revival and redesign of multiple aspects of Midtown Alley brand, including website and social media. Hired to continue project during remaining years at WashU. In summer 2018, worked as sole contact for client Blend Salon & Spa to refresh the brand and redesign and expand existing assets. Trained owners on newly launched social media accounts. Audited existing Squarespace site and redesigned to solve identified UX problems. Also collaborated to revamp social media voice of Firecracker Pizza & Beer. Continued work on Midtown Alley and expanded neighborhood voice by covering events and writing blog posts.

SPB is 20+ member group with budget of $600,000. Program large scale events for students such as concerts, comedy shows, and happy hours. As Promotions Director planned, designed, and executed distribution of all event promotions with graphics, logos, social media, posters, and apparel. Communicated effectively with president and other members to maintain brand and goal.

Expanded high school student and college intern programs with fellow interns. Developed and implemented promotional plans. Designed logos, brochures, and social media posts.

Assisted in the expansion of the center over multiple summers. Spearheaded
launch, design, and management of the website and business social media.
Redesigned the organization systems for tennis clinics and staff information.