Project Views
Appreciations
62
Followers
14
Following
0
I invigorate brands.

I believe that creativity can transform business problems into human-driven solutions that encourage deeper, more authentic and personal connections.

I offer my clients multidiscliplinary design services and innovative brand communications solutions. My goal: empower clients by providing the… Read More
I invigorate brands.

I believe that creativity can transform business problems into human-driven solutions that encourage deeper, more authentic and personal connections.

I offer my clients multidiscliplinary design services and innovative brand communications solutions. My goal: empower clients by providing them with relevant, appropriate, high quality work that helps their businesses flourish. Read Less
  • Creative Director, President
    Atwood Design Studio — Los Angeles, CA, USA
  • Senior Vice President, Design Director
    Hill Holliday — San Francisco, CA, USA
  • Senior Vice President, Design Director
    Goldberg Moser O'Neill — San Francisco, CA, USA
  • Design Director
    ADDIS — Berkeley, CA, USA
View Full Resume
Creative Direction. Advertising & Print. Digital. Design Management. Branding & Strategy. Naming &Identity. Packaging. Event Graphics. Style Guidelines. New Business.

After many years working for top design and advertising agencies I started Atwood Design Studio because I was ready to upend the “me-too-ness ” … Read More
Creative Direction. Advertising & Print. Digital. Design Management. Branding & Strategy. Naming &Identity. Packaging. Event Graphics. Style Guidelines. New Business.

After many years working for top design and advertising agencies I started Atwood Design Studio because I was ready to upend the “me-too-ness ” that envelops us — the mountains of generic marketing and design. The work I now do in partnership with my clients aims to make a dent in the universe by thoughtfully and strategically breaking a few rules, for all the right reasons.

My clients and experience have spanned a wide range of industries and projects. For Westfield, the world’s largest retail property group, I helped reposition and revitalize over a dozen ultra-premium shopping centers. Disney tapped me to help them enter and disrupt the $160 billion wedding business with the Disney promise of quality, sans the “mouse”. Dominican University of California brought me in to revamp their branding to stand out in an increasingly competitive private education marketplace. Napa County California hired me to create their first comprehensive design guidelines including redesigning the official County Seal. In Las Vegas, I worked with the Venetian Resort and Casino to create their overall property positioning, including the advertising and marketing efforts for the Guggenheim and Hermitage Museums located within. In the technology sector, I spearheaded the global design and branding efforts for the “Intel Inside” processor marketing program, now the textbook case study for ingredient branding. All these programs have this in common: what I produced broke through the clutter, dramatically increased awareness, market share and revenue.

I have worked with a who’s who of industries and brands including The American Heart Association, The George Lucas Educational Foundation, Pepsico, Cisco Systems, Intel, Kraft Foods, Kia Motors, Sempra Energy, The Clorox Companies, The Venetian Resort and Casino, Versace, Pandora.com and dozens of others. I’ve taught advanced design and advertising classes at the Academy of Art College in San Francisco, and although I now live in Los Angeles, I work with clients all across the country.

View my website at www.AtwoodDesignStudio.com and get some daily visual inspiration at instagram.com/atwooddesignstudio
Read Less
The Clios
Adweek Icon Award
Effie Awards
CA Communication Arts
American Marketing Association
Print Magazine
GDUSA
Member since: