• Created all visuals for local day spa, including identity design (logo, business
cards, signage), printed materials (promotional fliers, menu cards), and designed/
developed Wordpress website; shot photos of the business for website and
promotional use; developed and managed marketing campaigns through
Google, social networking, and other online advertising venues; generated
400% ROI via targeted Google Adwords promotion
• Designed and produced materials for several national/international clients
including Nielsen, Hyatt Hotels, the National Restaurant Association, and Jones
Lang LaSalle — developed vector graphics, print layouts, web page designs, etc.;
edited images and organized/managed photo libraries
• Developed promotional materials for local artists — designed print/web
collateral for musicians (CD cover art, logos/identity, website design/
development/management); shot photos of local theater productions for
web and print promotion
• Redesigned website for dentists’ international professional organization —
restructured info architecture and contributed to massive content
overhaul to utilize site more effectively as an information hub and recruitment/
promotional tool

• Acted as in-house photographer for product and application photos; contributed
to staging and design of interior spaces to demonstrate lighting products in use;
photographed fixtures to adequately show light distribution of different bulbs
and filter options; adjusted/edited images in Photoshop
• Redesigned product ordering guide booklet - reorganized content to make
products easier to find and ordering instructions simpler to understand
• Designed email campaigns, fliers, sell sheets, Powerpoint presentations, internal
newsletter, and other marketing materials; produced internal signage, technical spec
sheets, posters; implemented website updates using Flash, HTML, and CSS elements

Commercial Research Image Archives (CRIA)
• Shot nearly 10,000 photographs of historically significant subjects and locations
throughout the United States, including National Register and Historic Landmark
sites, national parks, nature, archaeological objects, artworks, and more
• Scanned, retouched, and color corrected over 1,500 old historic photographs
for academic research and stock use
• Researched content for captioning of each original photo; paired images with
detailed information and keywords