Asif Kilwani

Product UI/UX & FE Dev Lead

Stockholm, Sweden
Highly innovative, passionate and successful leader in Product UI/UX design and Frontend Development with high proficiencies in product go-to-market strategy and planning, product road mapping, Visual design, UX research & testing, product lifecycle management, design system management and progressive web app development (React/Redux) within Agile/Kanban environment.

Work Experience

ExOpen Systems

Lead Product UI/UX Designer

• Leading UI/UX and designing for Budgeting and Forecasting Reporting Product
• Strategic design/development sprints planning and execution
• Working closely with Product Owner to brainstorm over product R&D
• Researching and analyzing competitive landscape within our market
• Generating wireframes, interactive prototypes (Invision) and hi-fidelity visual UI design mockups (Sketch)
• Participating in client usability studies and testing
• Conducting stakeholder reviews and presentations
• Working hands-on with development team daily, assisting with HTML/CSS to ensure accurate design implementation within our in-house meta date framework (JavaScript/React)
• Working within an agile software development process, teaching and instructing scrum teams how to work more efficiently in conjunction with the UI/UX process
February 2018 - Present Stockholm, Sweden

Digital Design & Development

Senior UI/UX Designer & Frontend Developer

My role includes:
• Project strategic planning includes project requirements evaluation, phases brainstorming, technologies research & recommendations
• Mentoring and coaching design team with latest trends, tools and technologies
• User experience studies and visual design
• Progressive web apps development using latest frameworks and pre-processors
May 2015 - November Sweden

Sculpt Media

Senior UI/UX Designer & Frontend Developer

My role includes:
• Sales pitch preparation includes competitor analysis, client meeting, user research and rapid prototyping
• Project strategic planning includes project requirements evaluation, phases brainstorming, technologies research & recommendations
• Managing and coaching design team
• Taking lead with user experience studies and visual design
• Progressive web apps development using latest frameworks and pre-processors
• Managing remote team tasks and project progress
January 2013 - February 2015 United Arab Emirates


Co-Founder is a new type of Business to Consumer (B2C) social platform over the Internet, dedicated to sales, discounts and promotions marketing. The platform will help retail businesses promoting their sales/discount to a wider audience, increase sales and engage with their customers, while shoppers can save money through a promotional guide and exclusive discounts, share their experience and get rewarded for their loyalty.
November 2011 - December 2012 Dubai, United Arab Emirates



Doktori is a service to help patients make an informed choice when choosing a doctor and clinic, and manage their appointments anytime and anywhere online. In addition, Doktori provides doctors and clinics a flexible online scheduling system and an opportunity to expand market reach through its expanding patient portal.
September 2010 - December 2011 Dubai, United Arab Emirates

AAN Designers

Senior Digital Designer & Frontend Developer

• Responsible for the design, management and execution of multiple creative/technical projects across a range of disciplines/media, both digital and print
• Digital project management throughout the project lifecycle including planning all stages of the delivery process.
• Overlooking Internet Marketing projects including SEO, Email Marketing, PPC and Ad Network.
• Keep up to date on direct marketing and web design trends and technologies to recommend ways to enhance the creative team’s effectiveness and expedite speed to market.
• Provides leadership and mentoring to other designers, providing design direction.

Further responsibilities added:
• Design and develop applications and solutions to meet business requirements as well as technical standards with emphasis on usability, lasting design, maintainability, reliability, performance, and scalability.
• Implementing clients solutions based on core products/apps/frameworks (including limited bespoke solutions using open source tools and custom code)
June 2007 - June 2010 United Arab Emirates


Senior Digital Designer

• Designing all types of digital creative includes business website, micro-site, email shots and online banners
• Creating interactive flash websites, flash intros and product tutorials
• Working closely with internal customers throughout the initiation, design and build process, to deliver sites on time and in line with expectations
• Work closely with other front and back-end engineers throughout implementation

Further responsibilities added:
• Present strategic thinking and creative work for client review
• Spearhead junior designers by assigning tasks, nurture design skills and daily reporting
March 2006 - April 2007 United Arab Emirates

Kolachi Advance Technloogies

Product Designer

• Work with USA and HK sales team to work with new features design and implementation
• Identify issues and improve UX experience
• Assist developer teams with design assets
• Writing HTML/CSS/JS code for new module
• Designing and maintaining product micro-site
June 2003 - December 2005 Karachi, Pakistan


Karachi University

Bachelors of Commerce

February 1998 - August 2000 Karachi, Pakistan


English (Fluent),
Urdu (Native),


Adobe Site Of The Day

Best Telecom website design



Honorable Mention



A/B Testing, Competitor Analysis, Frontend, Microinteractions, Mobile App , Personas, Prototype, Usability Testing, User Interviews, User Research , Visual Design, Web APP, Wireframe, Workflow,

Areas of Expertise

UI/UX Design:
UX Testing | Visual Design | UX Research | Information Architecture | Mobile/Tablet Design | Branding (Identity) | Research & Analytics | Strategy & Planning | Prototyping

Frontend Development:
Templates Slicing | React/Vue.js web app development | hybrid mobile app development

Backend Development:
CMS | SQL queries


UI/UX Design Tools & Services:
Sketch, Invision, Balsamiq, HotJar, Zeplin

Front-end Languages, Frameworks and Preprocessors:
HTML, CSS, Javascript, jQuery, Bootstrap, Gulp, Sass, React, Redux, Vue.js, ES6, Webpack, Babel, Cordova

Back-end Languages, Frameworks and Database:
PHP, CodeIgniter, WordPress, MySQL

Graphic Design Tools:
Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Marketing Tools:
Google Webmaster, Google AdWords, Google Web Analytics

Operating system
Mac OS X

Projects Delivered

• Corporate branding
• Corporate websites
• Sales and marketing collaterals
• E-commerce websites
• Accounting web apps
• B2c/B2B portals
• Content management system
• Animations
• Presentations