Lead the Children’s Book Division’s website development, email marketing, promotional graphic design efforts working across the 3 marketing brands to design, build and deploy over 200 websites and landing pages. Develop the creation, coding, and testing of over 400 designed responsive emails to engage 700k+ subscribers. Maintained strong working relationships with the marketing teams to translate business and marketing objectives into designs that are clear, compelling, visually engaging, and on brand.

Create, design and manage company websites. Strategized and developed innovative, effective social media campaigns for artist and event promotion. Tracked and reported on all websites and social media via Google Analytics. Photograph events for use in marketing materials, social media and website assets and event promotions. Performed all image re-touching and post-production editing.

Responsible for daily content updates for the Joomla website including scheduling posts for content turnover for new website redesign. Digital ad scheduling and module placement for website. Assist with digital ad serving and management for nationaljeweler.com, via DoubleClick for Publisher. Editing images, graphics and photography optimization. Liaisoned with external Joomla CMS developers and IT Manager for web maintenance. Tracked Google Analytics and reporting for both websites and Email template development and design via informz.com.

Digital Photography I, II, III
Studio & Lighting
Portraiture
Photoshop I & II