Uphold a close partnership & collaboration with the Web and Marketing teams to partner on all direct to consumer email campaigns
Execute day-to-day operational tasks to support email marketing program, from creative setup and HTML coding
Set up A/B test and learn campaigns (subject line, creative, layout, copy, etc.) to identify marketing opportunities
Create and maintain automated, personalized campaigns to drive loyalty and engagement
Track key engagement metrics (deliverability, opens, clicks, unsubscribes) and report on email campaign results, highlighting successes, trends and opportunities
Collaborate with cross functional teams to ensure that all creative assets meet strategic objectives and deadlines
Develop, strategize and produce web assets for the usa.frenchconnection.com site utilizing Google Analytics to monitor traffic behavior and purchasing path
Work closely with affiliate companies to provide assets for social and digital advertisements
Manage with on-site personalization that delivers a customer-centric experience to the audience leveraging big data collected

Provide on site assistance to the production team throughout NYFW events, runway shows, and fashion presentations. Ensure the efficiency of backstage and front of house tasks in order for productions to run smoothly while providing a person of contact to collaborative teams on the progress of events.

Assisting in the preparation and production of fashion shows and fashion presentations.

Events Include:
Vera Wang Kohl's Showroom, Tim Coppens, Perry Ellis, Banana Republic, Sally LaPointe, Kate Spade, Mansur Gavriel, Opening Ceremony, J Mendel, Proenza Schouler

Tasks Include:
-location scouting
-office maintenance
-managing transportation needs of multiple producers
-keeping track of expenses and paperwork
-assisting collection coordinators for multiple accounts
-represent the company as a professional between internal and external cross-functional teams
-trend, prop, and style research
-ordering materials for presentations and runway shows
-assisting in casting calls, meetings, and productions
-providing backstage assistance when needed
-ensuring the efficiency of backstage areas throughout multiple fashion shows

Assistant to the Special Events Coordinator at the Savannah College of Art and Design.
Scheduling, monitoring, and preparing events taking place before, during, and after the SCAD Fashion Show. Took responsibility over volunteer students during events and backstage.

SCAD's fashion marketing and management program places students at the intersection of fashion, business and marketing. Professionals in this field create and foster global marketplace trends by influencing every link of the fashion chain. They wear a variety of hats and drive innovation through materials sourcing, supply chain management, manufacturing, economic strategy, trend forecasting, consumer understanding, product promotion and investor relations. It's a big, diverse industry, and marketing and management professionals stand at the helm.