Ashfaq Amin

Senior UX Designer

Toronto, Ontario, Canada
UX professional, interested in creating easy-to-use and delightful experiences that are inclusive and accessible. My focus is strategic user research, multi-channel interactions, and UI design.

Work Experience

Ceridian Dayforce

Senior UX Designer

• Lead for end-to-end design of Recruiting module — ideation to visual design handoff. Designed new features that were essential in turning the module into a full-priced product of the Dayforce suite.
• Designed the candidate management to solve existing pain points that significantly improved satisfaction and efficiency.
• Designed the single profile in Candidate Portal and improved the UI to meet WCAG 2.1 AA.
• Mentored new hires and was responsible for their deliverables.
• Collaborated closely with product owners, BAs, and developers in an agile environment to define requirements, facilitate design reviews, iterate the design process and create UX and UI specifications.
• Developing a design system with the UX and the platform team.
May 2017 - Ontario, Canada

Tantalus Systems

UX Consultant (Contract)

• Designed and shipped the MVP for the TUNet Control Center – a B2B software for smart grid applications.
• Led a team of co-ops to develop a modular component library and completely revamped the UI.
January 2017 - April 2017 Vancouver, British Columbia, Canada

Toptal

Freelance UX Designer

User experience and Visual design for web and mobile with Adobe suits.
Wireframing and Prototyping using Balsamiq Mockups, Axure RP.
HTML/ CSS prototyping and development with Bootstrap 3.0
December 2014 - January 2017

Simon Fraser University

Graduate Research Assistant

Researching potential use of Google Cardboard and Mobile Virtual-reality for chronic pain patients.
Designing and conducting research studies for the lab.
Assisting in design of VR pain-management game on Unity3D for traditional Head-mounted Displays.
January 2015 - December 2016 British Columbia, Canada

Grameenphone

Service Design & UX - Senior Executive

Service Design approach in designing products/services.
Designing User studies, Customer Journeys and Personas as part of UX research to gather customer insights for existing and new products and services.
Wireframing and Prototyping using Balsamiq, InVision, Bootstrap and Traditional sketches.
Creating Visual designs for web and mobile interfaces and publishing visual design guidelines for development teams.
Conducting In-depth Interviews and Field Studies for research and customer feedback.
Assisting the team to formulate UX strategies and conducting workshops.
January 2014 - December 2014 Bangladesh

Playdom - Disney Social Games

UI Designer

December 2012 - October 2013 Dhaka, Bangladesh

Mukto Software Ltd.

Software Engineer

February 2010 - December 2012 Dhaka, Bangladesh

Education

Simon Fraser University

Master of Science

MSc. in Interactive Arts and Technology,
School of Interactive Arts and Technology (SIAT)
January 2015 - December 2016 British Columbia, Canada

Bangladesh University Of Engineering And Technology

B. Sc in Computer Science and Engineering

2007 - 2012 Dhaka, Bangladesh

Languages

English (Fluent),
Bengali (Native),

Skills

Accessibility, Adobe Illustrator, Adobe Photoshop, Adobe XD, Figma, Interaction Design, Service Design, UI/UX, User Research ,