Ashfaq kasu
Creative Management Professional
Abu Dhabi, United Arab EmiratesCreative media professional with 15+ years of expertise in conceptualizing and managing graphics related to social media design, digital campaigns, TV shows and promotions, channel branding, documentaries, and events from inception to successful completion.
Dynamic resourceful leader known for creating collaborative working environment that stimulates optimistic energy and teamwork. Proficient at maintaining and ensuring development of consistently superior creatives that support overall business strategies.
Dynamic resourceful leader known for creating collaborative working environment that stimulates optimistic energy and teamwork. Proficient at maintaining and ensuring development of consistently superior creatives that support overall business strategies.
Work Experience
Ministry Of Foreign Affairs & International Cooperation
Creative Director
Formulate banners, animations, infographics, teasers, and reels for different events & campaigns.
Collaborating with content managers and working with the creative team to produce innovative graphics and animations for Facebook, Instagram, Twitter, and YouTube.
Organize meetings and brainstorming sessions with the creative team to communicate progress & creative ideas as well as ensuring that branding is consistent across all modes of communication.
○ Received career transition from APCO worldwide to MOFAIC within a year.
○ Sawab Center has currently reached 8M+ organic followers worldwide.
○ Participated in workshops on creatives as well as delivered relevant support to business partners.
○ Trained foreign delegates and government officials, resulting in receiving outstanding recognition.
○ Handled 50+ social media campaigns in Arabic, English, and French to attract audience and
drive user engagement.
Collaborating with content managers and working with the creative team to produce innovative graphics and animations for Facebook, Instagram, Twitter, and YouTube.
Organize meetings and brainstorming sessions with the creative team to communicate progress & creative ideas as well as ensuring that branding is consistent across all modes of communication.
○ Received career transition from APCO worldwide to MOFAIC within a year.
○ Sawab Center has currently reached 8M+ organic followers worldwide.
○ Participated in workshops on creatives as well as delivered relevant support to business partners.
○ Trained foreign delegates and government officials, resulting in receiving outstanding recognition.
○ Handled 50+ social media campaigns in Arabic, English, and French to attract audience and
drive user engagement.
March 2015
- Present
United Arab Emirates
Zee TV & Firefly Studios
Senior Motion Graphic Designer
Designed opening sequences & promotions for various shows aired on 13+ channels of Zee network.
Joined brainstorming sessions and created speedy mock-ups for discussing projects & sharing ideas.
Teamed up with specific channel producer on daily basis to complete assigned tasks within deadlines.
○ Designed channel branding for Zee World TV across South Africa.
○ Secured fast track-promotion for demonstrating leadership skills.
○ Proposed entire graphics for a game show as well as formulated CG for holography.
○ Supervised team for branding and designing graphical content for Zee Awards held in Mauritius.
Joined brainstorming sessions and created speedy mock-ups for discussing projects & sharing ideas.
Teamed up with specific channel producer on daily basis to complete assigned tasks within deadlines.
○ Designed channel branding for Zee World TV across South Africa.
○ Secured fast track-promotion for demonstrating leadership skills.
○ Proposed entire graphics for a game show as well as formulated CG for holography.
○ Supervised team for branding and designing graphical content for Zee Awards held in Mauritius.
October 2013
- February 2015
India
Alrai TV
Senior Motion Graphic Designer
Conceptualized and designed channel idents as well as on-air branding for the channel.
Engaged in planning, storyboarding, and animation of on-air promotions and opening sequences.
○ Led all creatives for channel during Ramadan and Eid, amplifying viewership and TRP ratings.
○ Channel rebranding enhanced revenue, making it one of the leading channels of the region.
○ Steered kids, youth and religious shows that acknowledged as one of the best shows in Kuwait.
○ Achieved recognition from top management for packaging 2013 Kuwait elections on short notice.
Engaged in planning, storyboarding, and animation of on-air promotions and opening sequences.
○ Led all creatives for channel during Ramadan and Eid, amplifying viewership and TRP ratings.
○ Channel rebranding enhanced revenue, making it one of the leading channels of the region.
○ Steered kids, youth and religious shows that acknowledged as one of the best shows in Kuwait.
○ Achieved recognition from top management for packaging 2013 Kuwait elections on short notice.
August 2006
- August 2013
Kuwait
Cineyug Entertainment Pvt. Ltd.
Graphics Head
Designed on-screen graphics of various shows and events held in over 67 cities around the world.
Oversaw and coordinated graphics and visual effects for numerous shows & promotions aired on TV.
Involved in the concept, design, and production of creative as well as other promotional materials for several shows, celebrity weddings, events, and award functions.
○ Personally supervised on-screen graphics for Temptations Live in Concert event held in the UK.
○ Designed packaging for a variety of awards including the Oscar of Indian cinema – Filmfare Awards.
Oversaw and coordinated graphics and visual effects for numerous shows & promotions aired on TV.
Involved in the concept, design, and production of creative as well as other promotional materials for several shows, celebrity weddings, events, and award functions.
○ Personally supervised on-screen graphics for Temptations Live in Concert event held in the UK.
○ Designed packaging for a variety of awards including the Oscar of Indian cinema – Filmfare Awards.
April 2001
- September 2005
India
Education
University Of Mumbai
Bachelor of commerce
June 1997
- March 1998
India
Xavier’s Institute Of Communication
Certification course in Computer Graphics and Animation
March 1999
-
India
Center For Development Of Advanced Computing (C-DAC)
Diploma in Advanced Computer Arts
July 1999
- December 1999
Mumbai, India
Languages
English (Fluent),
Hindi (Conversational),
Urdu (Conversational),
Arabic (Beginner),
Skills
Adobe After Effects,
Adobe Illustrator,
Adobe Photoshop Animation Packages : 3D Studio Max,
Boujou,
Combustion,
Elastic Reality,
CAREER HIGHLIGHTS
○ Skilled in formulating effective design visuals to improve global campaigns and promotions.
○ Demonstrated track record of sparking creativity, while focusing on leadership & innovation.
○ Expert at interpreting client briefs, facilitating decision-making, & introducing new styles of animation.
○ Refined communicator and presenter; talented at building relationships with all levels of stakeholders.
○ Excel at directing creative teams in development and execution of digital and social content to meet desired milestones.
○ Demonstrated track record of sparking creativity, while focusing on leadership & innovation.
○ Expert at interpreting client briefs, facilitating decision-making, & introducing new styles of animation.
○ Refined communicator and presenter; talented at building relationships with all levels of stakeholders.
○ Excel at directing creative teams in development and execution of digital and social content to meet desired milestones.
AREAS OF EXPERTISE
○ Team Building, Leadership, & Training
○ Problem Solving & Creative Thinking
○ Strategic Planning & Implementation
○ Presentation & Communication
○ Event Management & Design
○ Social Media Management & Design
○ Motion Graphics & Animation
○ Compositing & Visual Effects
○ Advanced Skills with Adobe CS Suite
○ Branding Identity Design & Development
○ Show Packaging & On-Air Promotions
○ Color Correction & Typography
○ Problem Solving & Creative Thinking
○ Strategic Planning & Implementation
○ Presentation & Communication
○ Event Management & Design
○ Social Media Management & Design
○ Motion Graphics & Animation
○ Compositing & Visual Effects
○ Advanced Skills with Adobe CS Suite
○ Branding Identity Design & Development
○ Show Packaging & On-Air Promotions
○ Color Correction & Typography