Showcase & Discover Creative Work

Asen Ivanov

Freelance Art Director

Sofia, Bulgaria
Work Experience
Sofia, Bulgaria
Sep 2013Nov 2014
Creative Director
Responsibilities
• Overseeing and managing all the processes in the Creative department
• Creating strategic campaigns and visual concepts
• New Business development

Key Achievements
• Working on project basis for DANONE brands on Romanian market
• Winning local and international pitches for Viral & Digital communication strategies and campaign concepts.

Responsible for:
DANONE brands: Activia, zaMEN, DZP, Na Baba, Danonino
KRAFT brand: Milka
Bella Bulgaria brands: Sachi, Leki, Tommi, Orehite, Bella
Maxxium brands: Jim Beam, Famous Grouse
Henkel Brands: Ceresit, Moment, Pritt
AVON, TBI, Raiffeisen Bank, Chupa Chups
LIDL, Devin brands: Devin, Frutelli
and others
Sofia, Bulgaria
Jul 2013Sep 2013
Senior Art Director
Responsibilities
• Involvement and overseeing mainly digital projects
• Creating strategic and visual concepts
• Responsible for handing out the final creative product

Key Achievements
• Creating new connections that led to various in significance type of projects
• Winning local pitches for development of ATL & digital communication strategies and concepts.

Responsible for:
DANONE brands: Activia, zaMEN, DZP, Na Baba, Danonino
KRAFT brand: Milka
Heineken brands: Zagorka, Ariana
Bella Bulgaria brands: Sachi, Leki, Tommi, Orehite, Bella
Maxxium brands: Jim Beam, Famous Grouse
Henkel Brands: Ceresit, Moment, Pritt
Chupa Chups
and others.
Sofia, Bulgaria
Jan 2012
INTOIT Brand Consultancy
Art Director
To oversee and fulfill creative projects related to different ATL and BTL activities of multinational brands including VICHY, MARS brands: Pedigree, Whiskas, Chappy, KiteKat, TWIX, Snickers, US Pharmacia brands: Verdin & Ibuprom, Ficosota Brands: Kubetti & Pufies, MKB Unionbank.
Sofia, Bulgaria
Nov 2005Jan 2012
TBWA\Sofia
Art Director
To oversee and fulfill creative projects related to different ATL and BTL activities of multinational brands including all BDF brands (all NIVEA sub brands, Eucerin, Hansaplast) and some Henkel brands (Bref, Pur, Persil, Silan, Perwol, Shwarzskopff) and also local clients like Bulbank
Sofia, Bulgaria
Jun 2002Nov 2005
Abriss Design Center
Creative Director
Managing creative department and supervising art projects; involved in different stages of creative and design process. Taking care of company's clients such as: Triumph, Chupa-Chups, SANITEX, Del Alma also local brands: Unified Distillers.
Education
Sofia, Bulgaria
Sep 2000Jun 2006
Bulgarian National Academy of Fine Arts
Master of Fine Arts specialised in Poster and Visual Communication
graduated with honours
Sofia, Bulgaria
Sep 1994May 1999
Bulgarian High school of Fine Arts
Artist
graduated with honours
Languages
 
English (Fluent), Bulgarian (Native), Russian (Beginner)
Skills
 
Acrobat Professional, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Identity, Branding & Corporate Identity, Cinema4D, CorelDRAW, DTP, Digital Photography, Fine Arts, Graphic Design, Macromedia Freehand, Poster Design, Sculpture, Typography
Awards
2014
1st Place Award for Digital campaign
2011
FARA Awards
Bronze Award
2011
FARA Awards
3 Nominations
2011
Effie Awards - Effie Worldwide
Bronze Effie Award
2010
International Fair Plovdiv
Gold Medal for kiosk design
2010
FARA Awards
Silver FARA award
2010
International Fair Plovdiv
Gold Medal for package design
2009
Golden Drum
1 Nomination
2009
International Fair Plovdiv
Gold Medal for package design
2009
Effie Awards - Effie Worldwide
Silver Effie Award
2009
International Fair Plovdiv
Gold Medal for kiosk design
2008
Kuwait Arab Advertising Awards
Golden Shield
2008
Kuwait Arab Advertising Awards
Silver Shield
1998
Bulgarian Anti AIDS Organisation
1st. Place in Logo Contest