Showcase & Discover Creative Work

Asen Ivanov

Freelance Art Director

Sofia, Bulgaria

Work Experience

Ilyan.com

Creative Director

Responsibilities
• Overseeing and managing all the processes in the Creative department
• Creating strategic campaigns and visual concepts
• New Business development

Key Achievements
• Working on project basis for DANONE brands on Romanian market
• Winning local and international pitches for Viral & Digital communication strategies and campaign concepts.

Responsible for:
DANONE brands: Activia, zaMEN, DZP, Na Baba, Danonino
KRAFT brand: Milka
Bella Bulgaria brands: Sachi, Leki, Tommi, Orehite, Bella
Maxxium brands: Jim Beam, Famous Grouse
Henkel Brands: Ceresit, Moment, Pritt
AVON, TBI, Raiffeisen Bank, Chupa Chups
LIDL, Devin brands: Devin, Frutelli
and others
September 2013 - November 2014 Sofia, Bulgaria

Ilyan.com

Senior Art Director

Responsibilities
• Involvement and overseeing mainly digital projects
• Creating strategic and visual concepts
• Responsible for handing out the final creative product

Key Achievements
• Creating new connections that led to various in significance type of projects
• Winning local pitches for development of ATL & digital communication strategies and concepts.

Responsible for:
DANONE brands: Activia, zaMEN, DZP, Na Baba, Danonino
KRAFT brand: Milka
Heineken brands: Zagorka, Ariana
Bella Bulgaria brands: Sachi, Leki, Tommi, Orehite, Bella
Maxxium brands: Jim Beam, Famous Grouse
Henkel Brands: Ceresit, Moment, Pritt
Chupa Chups
and others.
July 2013 - September 2013 Sofia, Bulgaria

INTOIT Brand Consultancy

Art Director

To oversee and fulfill creative projects related to different ATL and BTL activities of multinational brands including VICHY, MARS brands: Pedigree, Whiskas, Chappy, KiteKat, TWIX, Snickers, US Pharmacia brands: Verdin & Ibuprom, Ficosota Brands: Kubetti & Pufies, MKB Unionbank.
January 2012 Sofia, Bulgaria

TBWA\Sofia

Art Director

To oversee and fulfill creative projects related to different ATL and BTL activities of multinational brands including all BDF brands (all NIVEA sub brands, Eucerin, Hansaplast) and some Henkel brands (Bref, Pur, Persil, Silan, Perwol, Shwarzskopff) and also local clients like Bulbank
November 2005 - January 2012 Sofia, Bulgaria

Abriss Design Center

Creative Director

Managing creative department and supervising art projects; involved in different stages of creative and design process. Taking care of company's clients such as: Triumph, Chupa-Chups, SANITEX, Del Alma also local brands: Unified Distillers.
June 2002 - November 2005 Sofia, Bulgaria

Education

Bulgarian National Academy Of Fine Arts

Master of Fine Arts specialised in Poster and Visual Communication

graduated with honours
September 2000 - June 2006 Sofia, Bulgaria

Bulgarian High School Of Fine Arts

Artist

graduated with honours
September 1994 - May 1999 Sofia, Bulgaria

Languages

English (Fluent),
Bulgarian (Native),
Russian (Beginner),

Awards

BG Site

1st Place Award for Digital campaign

2014

FARA Awards

Bronze Award

2011

FARA Awards

3 Nominations

2011

Effie Awards - Effie Worldwide

Bronze Effie Award

2011

International Fair Plovdiv

Gold Medal for kiosk design

2010

FARA Awards

Silver FARA award

2010

International Fair Plovdiv

Gold Medal for package design

2010

Golden Drum

1 Nomination

2009

International Fair Plovdiv

Gold Medal for package design

2009

Effie Awards - Effie Worldwide

Silver Effie Award

2009

International Fair Plovdiv

Gold Medal for kiosk design

2009

Kuwait Arab Advertising Awards

Golden Shield

2008

Kuwait Arab Advertising Awards

Silver Shield

2008

Bulgarian Anti AIDS Organisation

1st. Place in Logo Contest

1998

Skills

Acrobat Professional, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Identity, Cinema4D, CorelDRAW, Digital Photography, DTP, Fine Arts, Graphic Design, Poster Design, Sculpture, Typography, Branding & Corporate Identity, Macromedia Freehand,