It is my belief that graphic design is all about perception. My task as a designer is to perceive and understand the world, its ideas, and its experiences on a deeper level in order that I might apply my aesthetic principles to the creation of a product and experience that will cause my audiences to perceive these specific ideas accurately.

On a practical level, my philosophy as a designer necessitates that my design process includes a research phase, in order to gain an adequately comprehensive understanding of the subject for which I am designing. I believe that empathy is paramount when designing for a client. As such, I believe that my own aesthetic preferences must be laid aside when they conflict with the ideas that I am tasked with communicating.

As a designer, I have the unique and powerful ability to influence perception. As such, I have a weighty ethical responsibility to use my ability in order to promote truth, rather than using my abilities to fabricate a message to deceive audiences.

I believe that my ability to design is fueled by experience; there is no better way to understand the world than to experience it. Because design is so inherent in all aspects of life, I believe that all experiences can further one’s ability as a graphic designer. My own personal career began with my interest in illustration and video game design. I believe that because of these experiences, I am better able to craft compelling user experiences in a way that is technically and aesthetically excellent. I believe that it is important for a designer to be in contant pursuit of new skills and abilities, whether they pertain directly to design and fine art or exist in a completely unrelated field, such as programming or music.

I believe that graphic design is an absolutely essential facet of society, and that as creative beings, the human race will always partake in its practice. As a professional designer, I am simply dedicating myself to the mastery of this practice—the synthesis of function and aesthetics in order to communicate.