Luiz Moreira

Apekatu Creative Thinking is a small creative studio based in Vancouver, Canada. Founded by designer Luiz Moreira and filmmaker Marcela Bianchi, it brings together more than 10 years of experience in the areas of Design, Film & Photography. We have a particular interest for branding, sustainability…

Our name comes from Apecatu, which means “good path” in Tupi-Guarani, a language still spoken by some indigenous tribes in Brazil. The core values of our studio are a tribute to this philosophy: we believe there are many paths you can take to solve problems and overcome challenges, you just have to…

In our studio, we allow clients to be part of the creative process, offering conference calls through Skype and face-to-face meetings whenever possible. In other words, we like to design WITH the client, and not FOR the client. We usually follow a three-stage process for our projects: 1 / Explore…