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Marketing
I assist clients to keep their costs down by offering an affordable and professional adhoc online and offline sales and marketing service from my home.

Clients include: Primary Times; Trazoo; South & East Cork Tourism and members of the local hospitality sector.

Specialist knowledge in the following:
*Devising a… Read More
I assist clients to keep their costs down by offering an affordable and professional adhoc online and offline sales and marketing service from my home.

Clients include: Primary Times; Trazoo; South & East Cork Tourism and members of the local hospitality sector.

Specialist knowledge in the following:
*Devising and implementing offline and online marketing budgets, plans and schedules.
*Building customer loyalty with effective and creative direct marketing campaigns - ezines; text and postal.
*Liaising and negotiating with print & radio media.
*Advertising
*Public Relations
*Organising small events, launches and promotions.
*Representing client's at local, national & international events; promotions; trade shows; networking events.
*Organising and managing online marketing - ie: improve/manage clients' own website & 3rd party websites and listings - promotions; content management; website optimisation; SEO; PPC; Analytics & Social Media (Facebook; LinkedIn etc.) campaigns - plus liaison with website designers.
*Writing text and advise on design plus liaison with designers and printers for printed materials.
*Managing clients' new business log and carrying out sales representative tasks - initiating contact with potential new business (cold calling; mail shotting; presentations; follow-up calls).
*SWOT analysis on clients' own business & your competitors.
*Upselling techniques for staff & training in local tourism knowledge.
*Identifying, assessing & developing opportunities with local & national marketing partnerships /tourism providers/ attractions.
*React appropriately to customer complaints & comments (online eg: Trip Advisor etc. or 'face to face' or in written format).
*Mystery shopping for clients' business and on their competitors.
*Conducting market research & surveys on new ideas or existing ones. Read Less
Member Since: Jul 9, 2011