Amplifying and globalising the Arrival brand - leading the marketing and creative functions to drive the company’s product initiatives, reporting directly to CEO, Denis Sverdlov. The appointment will boost Arrival’s in-house brand and marketing teams as the company drives forward its international expansion plans. Arrival’s ground-breaking approach to producing electric vehicles using its in-house developed radical technologies and locally deployed Microfactories, will enable it to rapidly expand its global footprint starting with its US HQ in Charlotte, NC and first Microfactory in Rock Hill, SC.

Responsible for creating Nike Direct store concepts. Digital online to offline experiences that create engagement and brand membership.

House of Innovation / Flagship retail concept
Nike Rise / Large format retail concept
Nike Live / Small format retail concept
O2O Seasonal retail campaigns across all concepts
Creative director tees, hats, and graphics
• Reset and redefined creative organization.
• Seasonal creative direction for tees and hats.
• Develop brand position for tees and art.

As the Global VP Creative Director of Nike Sportswear, I set and developed creative direction for the category. I worked together with cross functional teams of footwear, apparel, and graphics to align and set the vision for the each season.

Notable projects include:
Air Max 270 / Launch
Nike Sports Pack / Apparel
Nike Tech Pack / Apparel

Public Company; 10,001+ employees; NKE; Sporting Goods industry
September 2010 – January 2012 (1 year 5 months) Portland, Oregon Area
• Worked with store design, brand design, and retail marketing to create a holistic retail environment.
• Developed consumer journey at retail.
• Created signage and navigation package.
• Brought seasonal marketing campaigns to retail. Windows and in store product communication.
• Developed house style and Interior design look and feel for retail environments.

• Developed brand identity, as well as retail and communications strategies.
• Worked with executive team to re envision and define the Hurley brand.
• Highlights include: Brand look Books, Catalogs, Web sites, Advertising, Event identity and communications, Interior Design of retail environments, Interior re design of the campus and Product launches.

Nike Action Inc / Retail
Creative Direction 2009.
• Created initial retail concept for Hurley that was later adapted as a Nike Action Inc retail proposition.
• Collaborated with MNA architects to design and develop retail environment and brand experience.
• Acted as Team leader for members from Nike, Converse & Hurley where we collectively strived and expanded the concept into a multi brand retail experience.

• Licensed Levis Strauss for Top Shelf artist collaboration apparel projects.
• Managed all creative, sales and business operations.



Levis Damien Hirst Collection.
• Coordinated and executed global roll out of collection in Asia, Europe and North America.
• Recruited Damien Hirst for Apparel collaboration and negotiated terms and conditions of licensing agreement with Hirst.
• Worked with Hirst personally to develop a high-end collection of clothing co branded with Hirst and Levis.
• Product launch and runway show hosted by Larry Gagosian at the Gagosian Art Gallery during NY Fashion week & Product launch at Colette, Paris.
• With Hirst created 20 pairs of very limited hand painted 501 jeans that retailed for $20,000 per pair.
• Self-Published limited edition coffee table book documenting the Hirst project that features muse, Vincent Gallo modeling the collection.
• Developed retail pop up shops in Fred Segal, Holt Renfrew, Barneys and American Rag.
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Levis Andy Warhol Collection.
• Partnered with Barneys New York for their Holiday theme “Warhol Holidays”. Project included a direct to consumer look book; in store art direction, NYC windows displays for Holiday and developed exclusive product.
• Retail Clients: Barneys New York, Bloomingdales, Nordstrom’s, Macys as well as high end specialty boutiques such as Fred Segal and American Rag et cie.