Ericka Pérez
Creative Digital Director
Guayaquil, Ecuador
ECU 0985985802
be.net/anotherjedi
Clever Ain't Wise
Work Experience
ParadaisDDB
Copywriter + Content Manager
I loved working here, this was my first approach to advertising and the agency statement was: "No hacemos publicidad, contamos historias" (we do not advertise, we tell stories). This was a game changer for me.
My favorite day to day work:
💙Social media love post from a bank
👉https://www.behance.net/gallery/26408033/TeQuiero-%28campana-de-contenido%29
Accounts: NESTLE: Galletas Amor and Tango, Banco del Pacífico, Stella Artois, Tropical, Budweiser, Brahma, Pure Water, EMAUMLE.
Link: http://paradaisddb.com
My favorite day to day work:
💙Social media love post from a bank
👉https://www.behance.net/gallery/26408033/TeQuiero-%28campana-de-contenido%29
Accounts: NESTLE: Galletas Amor and Tango, Banco del Pacífico, Stella Artois, Tropical, Budweiser, Brahma, Pure Water, EMAUMLE.
Link: http://paradaisddb.com
June 2014
- September 2015
Ecuador
Publicis
Jr. Copywriter
I was managing Nestle accounts and after a while, I worked exclusively for the Movistar team with the new brand concept: "Elige Todo", i was as well the Creative Copywriter and the content manager.
Accounts:
NESTLE, SALUDSA, KIA, UNACEM, KLM, MERCK, NIKE.
🔥Nike local out of the park big idea:
👉http://www.insights.la/2017/08/21/verdadero-poder-una-idea-simple/
🔥My first commercial
⭐️Client: Nescafé 3 en 1 - Nestle
👉https://www.behance.net/gallery/34868941/Comerciales-Nescaf-3-en-1
🔥Movistar - Always on - social media content
👉https://www.behance.net/gallery/43524609/Contenido-digital-Movistar
Accounts:
NESTLE, SALUDSA, KIA, UNACEM, KLM, MERCK, NIKE.
🔥Nike local out of the park big idea:
👉http://www.insights.la/2017/08/21/verdadero-poder-una-idea-simple/
🔥My first commercial
⭐️Client: Nescafé 3 en 1 - Nestle
👉https://www.behance.net/gallery/34868941/Comerciales-Nescaf-3-en-1
🔥Movistar - Always on - social media content
👉https://www.behance.net/gallery/43524609/Contenido-digital-Movistar
October 2015
-
Ecuador
Grey
Planning Trainee
With a great team we made strategies for big brands:
Gallo Snacks, P&G, Disney, Cerveza Otro Mundo, Falabella, Bodega Ruca Malen.
The idea of this new position was to find in myself a more strategic view, and at the same time to offer creativity to an area that is recognized as rigid. /📍Buenos Aires - Argentina
Gallo Snacks, P&G, Disney, Cerveza Otro Mundo, Falabella, Bodega Ruca Malen.
The idea of this new position was to find in myself a more strategic view, and at the same time to offer creativity to an area that is recognized as rigid. /📍Buenos Aires - Argentina
January 2017
- April 2017
Argentina
Ogilvy & Mather
Sr. Copywriter
Arquitectura de marcas.
Campañas integrales.
Conceptualización y redacción.
Cuentas: Superior, Zaimella, Motel: Lúmini, Zapatos Venus.
Campañas integrales.
Conceptualización y redacción.
Cuentas: Superior, Zaimella, Motel: Lúmini, Zapatos Venus.
July 2017
- March 2018
Quito, Ecuador
Findasense
CX Content Specialist Innovation Leader
I write and create content for the entire Coca-Cola portfolio in Ecuador.
Account: Coca-Cola Company
I made RTM (real time) Content for Coca-Cola, supporting the Colombian soccer team in the 2018 FIFA World Cup.
Portfolio: https://www.behance.net/gallery/70506083/FIFA-WORLD-CUP-RUSSIA-2018-Coca-Cola
📍Bogotá - Colombia
🏆Digital Products - GOLD - WINA 2019
🏆Social Media for Mobile Devices - MOBILE - BRONZE - WINA 2019
Fioravanti's GIPHY campaign:
Portfolio: https://www.behance.net/gallery/79425165/Fioravanti-La-mesa-de-los-140-anos
📍Quito - Ecuador
🏆Social Media for Mobile Devices - MOBILE - SILVER - WINA 2019
Father's Day Coca-Cola ft. Burger King
Portfolio: https://www.behance.net/gallery/70817739/Supersize-Combo-Coca-ColaBurger-King
📍Quito - Ecuador
Account: Coca-Cola Company
I made RTM (real time) Content for Coca-Cola, supporting the Colombian soccer team in the 2018 FIFA World Cup.
Portfolio: https://www.behance.net/gallery/70506083/FIFA-WORLD-CUP-RUSSIA-2018-Coca-Cola
📍Bogotá - Colombia
🏆Digital Products - GOLD - WINA 2019
🏆Social Media for Mobile Devices - MOBILE - BRONZE - WINA 2019
Fioravanti's GIPHY campaign:
Portfolio: https://www.behance.net/gallery/79425165/Fioravanti-La-mesa-de-los-140-anos
📍Quito - Ecuador
🏆Social Media for Mobile Devices - MOBILE - SILVER - WINA 2019
Father's Day Coca-Cola ft. Burger King
Portfolio: https://www.behance.net/gallery/70817739/Supersize-Combo-Coca-ColaBurger-King
📍Quito - Ecuador
March 2018
- August 2019
Ecuador
Maruri Grey
Creative Digital Director
🖖Gambling account
👉 https://www.vale.mx
📍Londres client - Launch in Mexico City - Creativity from Ecuador
🏃🏾♂️Gatorade Run campaign 2020
🏆 SHORTLIST - Effies EC - Categoría Fitness & Wellness - 2020
🏆 SHORTLIST - Festival local El Cóndor - Categoría Wellness - 2021
Portfolio: https://www.behance.net/gallery/133626793/Gatorade-Run-2020
Review: https://www.ecuapaginas.com/gatorade-run/
✊iRon by ATMA
🏆 Shortlist - Jóvenes Talentos #ElOjoDeIberoAmérica
Portfolio: https://www.behance.net/gallery/108150525/Shortlist-Nuevos-Talentos-Ojo-2020-iRon-by-ATMA
💙 Always on - produced (🚫no stock content)
👉 https://www.instagram.com/pacificard.ec/
Creating real time content for EnchufeTV* Lives
👉https://www.youtube.com/c/enchufetvLIVE/videos
*Ecuadorian web series produced by Touché Films
👉 https://www.vale.mx
📍Londres client - Launch in Mexico City - Creativity from Ecuador
🏃🏾♂️Gatorade Run campaign 2020
🏆 SHORTLIST - Effies EC - Categoría Fitness & Wellness - 2020
🏆 SHORTLIST - Festival local El Cóndor - Categoría Wellness - 2021
Portfolio: https://www.behance.net/gallery/133626793/Gatorade-Run-2020
Review: https://www.ecuapaginas.com/gatorade-run/
✊iRon by ATMA
🏆 Shortlist - Jóvenes Talentos #ElOjoDeIberoAmérica
Portfolio: https://www.behance.net/gallery/108150525/Shortlist-Nuevos-Talentos-Ojo-2020-iRon-by-ATMA
💙 Always on - produced (🚫no stock content)
👉 https://www.instagram.com/pacificard.ec/
Creating real time content for EnchufeTV* Lives
👉https://www.youtube.com/c/enchufetvLIVE/videos
*Ecuadorian web series produced by Touché Films
August 2019
- December 2023
Ecuador
Education
Universidad Casa Grande
Licenciada en Comunicación Social con mención en Redacción y Creatividad Estratégica
January 2010
- January 2015
Guayaquil, Ecuador
Languages
English (Advanced),
Spanish (Native),