Ann Smalley Pickens

Ann Pickens Design

Austin, TX, USA
Innovative art director with a passion for creating concepts and visual design using traditional, interactive and social media to elevate brands and enhance user experience.

Work Experience

Ann Pickens Design

Art Director + UX Design

Freelance and contract clients: Wunderman/Y&R, Aquent (Charles Schwab), Liaison Resources (Dell Blue, Freescale Semiconductor, Oak Sanderson), The Creative Group (National Instruments, HCB Health), AdPeople Worldwide, T3, Alterna Haircare and bedandbreakfast.com
August 2006 - Present Texas, United States

Dell

Sr. Visual Designer/Art Director for Liaison Resources

As a member of the Enterprise Solutions Group creative team, we worked together with the internal Digital Customer Experience team and external agencies to launch and market products and enterprise solutions. We created online experiences on Dell.com and integrated marketing campaigns for our IT audience, visually communicated the Dell brand story and enhanced the usability of Dell.com. In a three month period, our team migrated content and created new content for 53 pages for the services and solutions responsive side of Dell.com.
November 2012 - March 2016 Texas, United States

Enfatico Y&R Group

Art Director

Worked with creative and account teams along with Dell and TeamDell agencies to concept and execute integrated marketing, product launch and brand experience campaigns for Dell’s public and large enterprise business groups.

Accounts: Dell Public, Large Enterprise, Small and Medium business groups
March 2008 - April 2010 Austin, Texas, United States

Oak Sanderson Marketing

Art Director

Concepted and executed brand identities, trade show materials, marketing collateral and websites for national and international clients. Mentored junior and freelance designers and supervised the print production process.

Accounts: DynCorp, CA, Adobe and Microsoft
October 2007 - March 2008 Austin, Texas, United States

Welk Music Group

Art Director

Led concept development and art direction of advertising campaigns, album launches, photo shoots and consumer packaging for Welk Music Group artists: Deana Carter, Mindy Smith, Big Bad Voodoo Daddy and Yonder Mountain String Band.

Labels: Vanguard Records, Sugar Hill Records and Ranwood Records
May 2001 - April 2006 Santa Monica, California, United States

Design Art Inc.

Assistant Art Director

Art director and designer on feature articles for Escape Magazine. Assisted in the concept development and execution of marketing materials and package design for the music industry.

Clients: Capitol Records, Hollywood Records, RCA Nashville and Escape Magazine
February 1999 - April 2001 Los Angeles, California, United States

Alterna Professional Haircare

Designer

Layout, illustration, packaging, and logo design for the cosmetic beauty industry. Designed brand identities and collateral materials to enhance company image and propel sales of product.

Brands: Alterna Haircare, California Tan and Emerald Bay
August 1997 - February 1999 Los Angeles, California, United States

Education

General Assembly

User Experience Design Certificate of Completion

User Experience Design
September 2016 - November 2016 Austin, Texas, United States

California State University - Fullerton

Bachelor of Fine Art in Graphic Design

The description of the CSUF BFA Graphic Design undergraduate program can be found here: http://www.fullerton.edu/arts/art/programs/bfa_graphicdesign.html
September 1992 - May 1997 Fullerton, California, United States

Awards

NARM: The Music Business Association

Best Special Media

2005

NARM: The Music Business Association

Best Special Media

2003

Skills

Adobe CC, Art Direction, Brand Identity, Concept Development, CSS, HTML, Information Architecture, Integrated Marketing, Mentoring, Problem Solving, Product Launch, Social Media, User Experience, Visual Design,

Creative Skillset

• Collaborative creative leader of diverse, globally dispersed teams including writers, designers, developers and account teams.

• Bring smart, creative ideas to all projects.

• Develop strategic concepts for integrated marketing campaigns and interactive user centric experiences.

• Persuasively present ideas to internal teams and clients.

• Detail-oriented lead that can take marketing campaigns and interactive executions from concept through development.

• Proactive problem solver with a solution-oriented attitude.

Achievements

• Senior Visual Designer for Dell’s Enterprise Solutions Group Marcom creative team executing the transformation of Dell.com into a fully responsive site for our IT user audience. In a three month period, our team migrated content and created new content for 53 pages for services and solutions on Dell.com.

• Developed end-to-end campaigns for Dell’s premiere rugged Latitude laptops, Optiplex micro desktop PCs and private cloud solutions

• Designed savvy social media branding and retail campaign executions for JCPenney women and teen brands.

• Lead creative efforts with TeamDell agencies to concept and execute integrated marketing campaigns and product launches for Dell’s Public and Large Enterprise groups.

• Created concept and art directed the medical Mobile Clinical Computing solution product and healthcare photo shoot for Dell’s public business group.

• Art directed the advertising and branding campaign, fierce photo shoot and consumer packaging of Alterna Haircare’s 2007 product launches.

• Led concept development and art direction of marketing and PR campaigns,album launches, photo shoots and packaging for Vanguard recording artists: Deana Carter, Mindy Smith, Big Bad Voodoo Daddy and Yonder Mountain String Band. Rocked it!

Affiliations

AIGA: The Professional Association for Design

www.aiga.org