• Design unique identities and creative branding campaigns for a variety of businesses and organizations
• Help create / evolve the visual voice of a brand
• Art direct, plan and style branded photoshoots for social media and digital marketing
• Design unique, eye-catching packaging

Collaborate with creative, user experience, marketing, PR, merchandising, buying, customer service and fulfillment teams on a daily basis to create compelling fashion stories and a visually unique, fun and easy shopping experience.

• Concept and design large fashion editorial features for Shopbop homepage and email
• Worked closely with a small team to improve the look, feel and experience on our website
• Create consistent look and feel for the site’s suite of regular features
• Own design , functionality and content update schedule for “boutiques” within the site
• Act as UX and functionality design lead in the editorial sections of the site
• Collaborate with developers and creatives to move toward a responsive site with a better buying experience across devices
• Work with global marketing team to respond to the needs of a growing population of global customers
• Concept and design a packaging experience that is as fun and easy as our online shopping experience
• On-boarding new designers and revising work flow and processes to increase productivity and efficiency

• Build successful campaigns for print and web around strong creative concepts and compelling visual storytelling
• Create brand identities that are visually and strategically cohesive
• Maintain established brands with seasonal refreshes and communication plans
• Act as lead on various projects, delegate design and production tasks when necessary and oversee every aspect of these projects from start to finish
• Art direct photo shoots as well as style and source products/people/props
• Manage and complete multiple print and web projects on time, under budget and without errors
• Writing copy for various materials

Focused on editorial design and integrated branding

Further developed design skills and polished technical skills
Focused on branding and editorial design