Angeli Arndt

Digital Product Design Leader

Northbrook, IL, USA
UX leader and product designer with more than 12 years experience building teams, growing design maturity, and leading design for global brands. B2B | B2C | B2B2C

Work Experience

Abercrombie And Fitch

Senior Digital Product Design Manager

Led remote squads focused on full funnel omnichannel experience and design system for Abercrombie & Fitch, Abercrombie Kids, Hollister Co., Gilly Hicks, and Social Tourist

• Led digital transformation for design including an overhaul of the design process, team onboarding, design system framework, UX writing practice, and Lean UX adoption
• Led design vision for Loyalty, Account, Personalization, Search, Product Display, Checkout, Fulfillment, and Design System squads
• Developed team maturity plan, including access to training, research tools, accessibility training, improved communication, meeting reduction, optimization vs. innovation portfolio split
• Led innovation design planning leveraging Web3, AI, AR, and VR
June 2021 - August 2023


Product Designer and Consultant

Help owners reinvest in their business when their digital presence isn't at the quality of their product, service, or idea when a UX team isn't an option. Provides user-centric expertise on new and existing B2B and B2C experiences, and educates businesses on developing a design thinking mindset.

• Provide a comprehensive UX review on new and existing digital experiences
• Partners with business owner to turn recommendations into a prioritized and actionable list of business improvements
• Educate business on design thinking and UX principles to improve future decision-making and resource-investment
• Consult on digital product design, competitive advantage, tools, budget, and best practice
• Research and synthesize current market trends and discover patterns across industries
March 2017 - Present Illinois, United States

Life Fitness

UX Design Manager

Lead international UX design team. Focused on innovation initiatives and pilot programs from research to dev collaboration on touch screen consoles, web, app, API, and SaaS products.

• Collaborate with product and dev leadership to determine design scope and strategic direction
• Lead research activities and partner with product owners on how to get the best data to support new pilots
• Lead development of a centralized design system that spans multiple sub-brands
• Assess UX of potential software partners and provide recommendations
• Lead design sprints and cross functional workshops with designers and stakeholders
• Mentor and team of five designers
• Develop a UX team playbook including design principles, UX team identity, UX pattern language, UI redesign, research process, and dev collaboration and handoff tools
June 2018 - June 2021 Illinois, United States

Gamut, A Grainger Company

Lead User Experience Architect

Led UX research, strategy, and design for B2B industrial supply startup (Gamut, a Grainger Company). Responsible for custom automated publishing tool.

• Conducted primary and secondary research; synthesized and communicated findings to team members and stakeholders
• Partnered with product and engineering leads in agile environment
• Created conceptual frameworks, prototypes, and wireframes as tools in the development process
• Led weekly UX team critiques; contributed to UX team thought leadership
July 2017 - June 2018 Illinois, United States

School Of The Art Institute Of Chicago

Assistant Director of Marketing and Communications

Led user experience, design, content strategy, branding, and marketing initiatives for internationally ranked art school.

• Designed and executed multi-channel marketing strategies supporting institutional events and initiatives
• Managed design and content strategy for award-winning microsites
• Led redesign of academic department template to better integrate with admissions marketing funnel
• Developed information architecture for admissions sites to allow for custom experience for each segment
• Led content strategy for academic and internal departments; designed and rolled out CMS training
• Developed marketing email and social media workflows, increasing production and overall efficiency of the department
• Managed team of four content assistants
October 2010 - March 2017 Illinois, United States



Designed collateral and advertising for major Chicago art gallery

• Designer and production editor for Phonebook 3: A Directory of Independent Art Spaces, Programming, and Projects Across the United States
• Designed and launched exhibition essay series
• Designed logo and collateral for Community Supported Art
May 2010 - February 2013 Illinois, United States

AXA Equitable

Design and Marketing Associate

Designed marketing collateral for more than 600 high-profile financial advisors

• Designed print collateral, digital screens, and managed annual event logistics
• Designed sales campaign collateral and communications
• Designed print directories and accompanying database
May 2004 - August 2008 Illinois, United States


School Of The Art Institute Of Chicago


Design and Arts Administration
May 2010 Illinois, United States

Plus Acumen

Prasad Setty of Google on People Analytics

Edward Tufte

Presenting Data And Information


The Communicator Awards

2017 Gold Award of Excellence: Beautiful/Work Campaign Website, Websites - General-Non-Profit


The Communicator Awards

2017 Gold Award of Excellence: Beautiful/Work Campaign Website, Websites - General-School / University


The Communicator Awards

2016 Gold Award of Excellence: SAIC 150th Anniversary Website, Websites—School/University division



CASE Circle of Excellence Silver Award: SAIC 150th Anniversary Website



Adobe CC, CMS, Content Management, Content Strategy, CSS, DAM, Design Thinking, Drupal, Google Apps, HTML, Information Architecture, Microsoft Office Suite, Multi-Device Design, Social Media, UI Design , User Centered Design, User Experience, UX Research, WordPress,


UX Pattern Language Workshop
Nov 26, 2018

Patterns show up at every level of the user experience from mental models based on lived experience to visual groupings of information, to symbols, to language. Using pattern language as a lens, attendees were tasked with developing novel solutions to real world UX problems, including new user onboarding, content categorization, and simplifying navigation.

Print vs. Digital
Association of Independent Colleges of Art and Design (AICAD)
March 29, 2014

Using an alumni magazine and admissions view book as case studies, this presentation focused on the complications of converting existing print projects to digital projects, navigating stakeholders, potential project pathways, and how both projects are fundamentally changed as a result.