Led remote squads focused on full funnel omnichannel experience and design system for Abercrombie & Fitch, Abercrombie Kids, Hollister Co., Gilly Hicks, and Social Tourist

• Led digital transformation for design including an overhaul of the design process, team onboarding, design system framework, UX writing practice, and Lean UX adoption
• Led design vision for Loyalty, Account, Personalization, Search, Product Display, Checkout, Fulfillment, and Design System squads
• Developed team maturity plan, including access to training, research tools, accessibility training, improved communication, meeting reduction, optimization vs. innovation portfolio split
• Led innovation design planning leveraging Web3, AI, AR, and VR

Help owners reinvest in their business when their digital presence isn't at the quality of their product, service, or idea when a UX team isn't an option. Provides user-centric expertise on new and existing B2B and B2C experiences, and educates businesses on developing a design thinking mindset.

• Provide a comprehensive UX review on new and existing digital experiences
• Partners with business owner to turn recommendations into a prioritized and actionable list of business improvements
• Educate business on design thinking and UX principles to improve future decision-making and resource-investment
• Consult on digital product design, competitive advantage, tools, budget, and best practice
• Research and synthesize current market trends and discover patterns across industries

Lead international UX design team. Focused on innovation initiatives and pilot programs from research to dev collaboration on touch screen consoles, web, app, API, and SaaS products.

• Collaborate with product and dev leadership to determine design scope and strategic direction
• Lead research activities and partner with product owners on how to get the best data to support new pilots
• Lead development of a centralized design system that spans multiple sub-brands
• Assess UX of potential software partners and provide recommendations
• Lead design sprints and cross functional workshops with designers and stakeholders
• Mentor and team of five designers
• Develop a UX team playbook including design principles, UX team identity, UX pattern language, UI redesign, research process, and dev collaboration and handoff tools

Led UX research, strategy, and design for B2B industrial supply startup (Gamut, a Grainger Company). Responsible for custom automated publishing tool.

• Conducted primary and secondary research; synthesized and communicated findings to team members and stakeholders
• Partnered with product and engineering leads in agile environment
• Created conceptual frameworks, prototypes, and wireframes as tools in the development process
• Led weekly UX team critiques; contributed to UX team thought leadership

Led user experience, design, content strategy, branding, and marketing initiatives for internationally ranked art school.

• Designed and executed multi-channel marketing strategies supporting institutional events and initiatives
• Managed design and content strategy for award-winning microsites
• Led redesign of academic department template to better integrate with admissions marketing funnel
• Developed information architecture for admissions sites to allow for custom experience for each segment
• Led content strategy for academic and internal departments; designed and rolled out CMS training
• Developed marketing email and social media workflows, increasing production and overall efficiency of the department
• Managed team of four content assistants

Designed collateral and advertising for major Chicago art gallery

• Designer and production editor for Phonebook 3: A Directory of Independent Art Spaces, Programming, and Projects Across the United States
• Designed and launched exhibition essay series
• Designed logo and collateral for Community Supported Art

Designed marketing collateral for more than 600 high-profile financial advisors

• Designed print collateral, digital screens, and managed annual event logistics
• Designed sales campaign collateral and communications
• Designed print directories and accompanying database

Design and Arts Administration