I work on a number of print and digital projects from concept through to finished art. This normally included designing a mix of websites, email shots, reports and brochures.

I also have many business-orientated responsibilities including leading the design team, attending meetings, preparing proposals, conducting business development and managing a small number of key national and international clients

I initially had responsibility for in-house graphic design projects, but soon progressed to carrying out work for both local and national companies. This included creating branding, websites and brochures for small independent business start-ups, alongside producing concepts and branding ideas for international companies such as TUI Travel PLC for their Thomson brand.

During this time I also completed several photography projects, including producing images for Food Local Food's website, Christmas campaign and delivery vehicles and The Original Sofa Co's website.

Working as part of Sony's local area marketing initiative, my aim was ultimately to develop Sony's sales within my region.

This was achieved through a variety of methods, including building excellent relationships at a variety of levels within each key account, making favourable presentations on Sony's products, effectively managing any account issues, conducting market research, creating local area marketing schemes, writing feedback reports and then presenting these to the rest of the team, product managers and executives at Sony's European Head Office.

Introduction to the basics of setting and printing with wood, metal type and image blocks. The majority of the course was hands-on and with full access to a variety of presses, including the early 20th century Adana and Albion presses.

Introduction to the processes involved in translating drawings and photographs into a screenprint. This included preparing artwork for print, getting an image onto a screen using the photo emulsion technique to registration and printing using water based inks.

Within a group limited to 15 students, at least 2 full time lecturers always on hand and class time strictly set at 8am-5pm Monday to Friday, this course created an intensive and professional introduction to Graphic Design. Running like a small studio, commercially relevant briefs were provided and then time was allowed for lateral thinking, creating rough visuals and brainstorming, along with consideration of design principles, colour and typography. However, a solution would be expected to be presented to the class for critique within (at most) a couple of days.

The production process was covered, including pre-press and printing methods and industry experts regularly spent time in class including Timba Smits, representatives from Frost Design and Lonely Planet.

Our end of year Design Showcase was held at the Guilford Lane Gallery, Melbourne during Victoria's State of Design Festival where I was presented with an award for graduating academically top of my class.

The course developed skills in Analysis, Critical Thinking, Group Working, Presenting to Groups, Researching and Writing. The core subjects included Marketing and Small Business Studies and aimed to develop a broad understanding of business while developing a range of practical business related skills.