Andy McGowan

Branding, Web and Print Designer

Philadelphia, PA, USA
Experienced graphic designer and content strategist; passionate about branding, identity systems, and typography; committed to creative problem-solving, relationship-building, and cooperative team dynamics

Work Experience

Freelance

Freelance Graphic Design and Copywriting

— Create and maintain designs for various branding, print, web, and artistic projects, including logo design, branding and identity system design and/or maintenance, promotional materials, signage, postcards, mail inserts, merchandise, web graphics, and sound design

— Create and maintain copy and articles for use with promotional campaigns or critical review
January 2008 - Present Philadelphia, Pennsylvania, United States

Blinebury Design

Co-Owner, Branding, Print, and Web Designer

— Oversaw branding projects from initial discovery phase through to graphic file creation, packaging, and web and print implementation

— Designed logos, identity systems, display typography, icons, graphics, and style guides

— Worked with other artists, illustrators, graphic designers, and photographers to create either foundations or accents of branding and identity systems

— Designed corresponding print, web, and social media materials (stationery packages, advertisements, etc.)

— Designed responsive websites that best exemplified specific identity systems and business strategies

— Assisted in content management and copyediting duties with regard to clients’ business strategy and materials

— Proofed and edited existing website mockups and working beta sites

— Managed and implemented Blinebury Design branding and identity system

— Managed all accounting and billing duties, including invoicing system, business tax management, credit, and budget creation

— Maintained all legal documentation regarding business, including signed contracts and agreements with clients and contractors
October 2011 - January 2019 Philadelphia, Pennsylvania, United States

Royal Bank America

Marketing Assistant, Graphic Designer

— Created designs for various print and web projects, including promotional financial materials, signage, postcards and web graphics

— Updated and proofread copy for various informational and advertisement sources on RoyalBankAmerica.com and RoyalAsianBank.com

— Provided administrative assistance as needed
June 2008 - September 2011 Narberth, Pennsylvania, United States

Philadelphia Federal Credit Union

Marketing Coordinator, Special Programs/Event Planner

— Created and maintained all graphics and copy on pfcu.com, was responsible for redesign efforts, surveys and research, legal compliance and product/rate disclosures

— Created all newspaper ads for two citywide and six local publications, negotiated annual contracts and maintained an annual print budget of $150,000

— Created all internet ads, integrated and budgeted web advertising for 2008 marketing plan

— Created sign and print materials, postcards and insert mail campaigns; made all designs print-ready for sign and print vendors

— Coordinated and represented PFCU at all community, charitable and promotional events

— Oversaw sign and aesthetic upkeep at all eight PFCU branches

— Prepared and sent press releases, maintained clipping library and community ties web page

— Coordinated projects and maintained relationships with promotional, print and sign vendors

— Proofread all PFCU outgoing marketing and web copy
May 2003 - April 2008 Philadelphia, Pennsylvania, United States

Education

Millersville University

Bachelor in English, Journalism Minor

September 1997 - June 2002 Millersville, Pennsylvania, United States

Languages

English (Native),

Skills

Acrobat Professional, Adobe Creative Cloud, Adobe Creative Suite, Adobe XD, Excel, Glyphs, HTML, Illustrator, Indesign, InVision, IWork Suite, Keynote , Microsoft Office Suite, Numbers, Pages, Photoshop, Powerpoint, Word, WordPress,