I’m a London-based senior brand creative with specialist skills in brand identity design

I excel at working on projects that require an in-depth understanding of the relationship between business strategy and brand strategy, and how brand identity is determined by the experience people have of brands. I take a holistic view of brands and assert the importance of laying the foundations of brand identity in organising principles that transform organisations from the inside out

I began my career in corporate reporting and developed naturally into the world of brand consulting, and have over 16 years experience in the industry. I’ve worked across a broad range of industries, including financial services, breakthrough science and technology products, property, telecommunications, web-development, digital content marketing, postal services, healthcare, information technology, foodservice, human resources; petrochemical and automotive industries

Generating creative content to express a strategic idea is second nature to me and I’m just as comfortable imagining future possibilities for brands as I am at grasping the tactical ‘nuts and bolts’ of business organisation

I’m a brand-man through and through. My interest in brands lies not only in the power
of commercial brands to dramatically improve the quality of life for people but in branding as an inescapable aspect of any experience that can be shared

I value original thinking above all and do what it takes to capture unique ideas and experiences in practical brand identity systems Read Less