Andrew McKinley

Creative Director / Visual Designer

Vancouver, British Columbia, Canada
An experienced, highly motivated creative leader and visual designer. From strategy and concepts to design and graphic language. Results seen in a range of innovative work done for clients from small startups to large corporations, from health care and public utilities to retail and packaged goods.

Work Experience


Creative Director

(Within the emerging and undefined cannabis space) I create the core elements that we use to communicate: brand naming; core narrative; visual vocabulary and graphic language for a strategic suite of retail and enterprise brands produced and marketed across multiple jurisdictions in North America and Europe.
March 2017 - British Columbia, Canada

Sweet Soul

Freelance Creative

• Led the naming, branding, and visual design. Pitched ideas to investors, developed graphic language, executed initial packaging prototypes.
• Managed packaging production, participated in business planning, set up and operation of an industrial kitchen.
• Recognized at the San Bernadino Cannabis Cup and featured in High Times Magazine.

• SFU Creative Services
• Grace Notes Chocolates
• Burnaby Lake Greenhouses
• Daniel Choi Design
• BC Building Sciences
• Cocoa Nymph Chocolates
October 2015 - Present British Columbia, Canada

Daniel Choi Design

Visual Designer

• Developed brand strategy and definition directly with client, wrote the creative brief and brand position,
• Worked with creative director and developer and clients on project strategy and definition, information architecture, art direction for photography and user interface design.

• Burnaby Lake Greenhouses
• BC Building Science
• Dixon Mitchell
March 2012 - Present British Columbia, Canada


Art Director / Designer

• Collaborated in leading the constant evolution of the creative group’s design techniques and creative inspiration.
• Led design innovation and managed consistency as well as development of visual language for each brand.
• Participated fully in the pitch process from research, key category insights, and creative concepts to visual presentation, and delivery.
• Ensured that creative concepts aligned with client expectations, end user goals, and strategy. Full participation in ia, ux, and ui.
• Acted as the lead creative for Grey’s western Canadian digital advertising group. Collaborated with creative directors, account managers, writers, programmers, media buyers, and clients on concepts, design and execution of digital and fully integrated advertising campaigns.
• Recognized by all major international and national design awards including Cannes Advertising Lions and London International. Work has been featured in design journals.

• Westminster Savings
• BC Recycling Council
• TransLink
• BC Ferries
• BC Mental Health
• Child Health BC
• Parklane Homes
• Pyramid Breweries
• Mitacs
• UBC Electrical & Computer Engineering
• GGRP Sound
• Vancity Credit Union
• Canfor
• Warner Bros Canada
• Special Olympics
• ADT Security
• Ledcor
• Granville Island
• BC Liquorstores
• Shaftebury Brewing Company
• Starbucks
March 2002 - February 2015 British Columbia, Canada

Praxis Design

Corporate Communications Designer

• Branding, visual design: research, exploration, artwork preparation
• Interactive: interface design, scripting
• Website: information architecture, user interface, mark-up, server setup, scripting
August 1995 - February 2002 British Columbia, Canada


Emily Carr University

Design & Visual Communications

1992 - 1995 British Columbia, Canada

Kwantlen Polytechnic University

Graphic & Visual Design

1990 - 1992 British Columbia, Canada

Kwantlen Polytechnic University

Professional Management of Marijuana for Medical Purposes in Canada

January 2016 - June 2016 Canada

Ecole Chocolate

Professional Chocolatier Program

Production of fine chocolate bonbons, confections and bars. Beginning with an in-depth understanding of chocolate, then into professional production skills, modern decoration techniques, equipment and supply sourcing, and production issues involved in running a chocolate business.
July 2016 - August 2016


Spanish (Fluent),
English (Native),


Cannes Advertising Lion

Gold Lion: Direct


London International Awards

Silver : Design : Direct Mail : Business-to-Business


Marketing Awards

Gold: Design


Lotus Awards

Bronze: Digital


One Show Design



Applied Arts Magazine

Featured Design Interactive


High Times Dope

Best CBD Edible



Art Direction, Concept Development, Corporate Identity, Creative Direction, Graphic Design, Information Architecture, Typography, User Experience Design, User Interface Design, Visual Communication,