"Uncategorized"

That's how I prefer to approach my body of work. Free of format. Channels. Or form. Sometimes it's the seed of the idea that tells you where it should go. It takes you places. Some end up as a case study. While other times it's the occasional film. Or perhaps, if you allow the idea indulge itself for a while - it could possibly take you so far as a experiential technological cross-channel 5G, virtual and augmented reality piece. And once done, it naturally takes its rightful place in the many things we would like to "categorize" our work. I do hope that my body of work, or at least some of the pieces tell you a thing or two about me. Where the narrative and passion doesn't quite fall in one category like god forbid - a poster. But hopefully much more than that. Creativity demands of it. In any shape or form. Across analogue. Across digital. And into the space between our ears.

In June 2017, I returned to Ogilvy in Beijing. Currently here - with the mission of creative integration across the full spectrum of specializations for Ogilvy’s Next Chapter.

My work has been recognised at Cannes Lions, The One Show, The One Show China, Clios, Adfest, AdStars, London International Awards, Spikes, Kancils, The Work, WPPed Cream, Best of Ogilvy, IPA Effectiveness Awards, Asian Marketing Effectiveness Awards (AMEs), WARC Prize for Asian Strategy and The Effies (APAC, Malaysia & China Editions).

I am now ready for anything. Life throws at me.

Home these days, is anywhere I can walk my dog.