Andrei Robu

Design Director

New York, NY, USA
I'm a brand identity designer specialised in type lettering. With over a decade of experience in working with international clients I am now hired as a brand consultant on branding projects. Travelling on location to manage or work with the teams involved in the creative process.

Work Experience

Design Director & Founder

Brand identity designer specialised in type lettering.
July 2011 - Present New York, United States

Acme Industries

Creative Director & Managing Partner

May 2008 - July 2011 Bucharest, Romania

Leo Burnett, Bucharest

Chief Graphic Designer

July 2006 - April 2008 Bucharest, Romania

Hambar 18

Art Director

June 2003 - June 2006 Bucharest, Romania


Graphic Designer

February 1999 - June 2003 Bucharest, Romania


George Enescu

Bachelors Degree in Graphic Design

June 2002 - July 2006 Iași, Romania


English (Fluent),
Italian (Beginner),
Romanian (Native),


A' Design Award

Awarded the Golden A' Design Award, in Graphics and Visual Communication Design Category, 2013 - 2014. Highly Commended at Transform Awards in Best Visual Identity for a Non-Profit category.


Transform Awards

Highly Commended at Transform Awards in Best Visual Identity for a Non-Profit category.



Type Lettering, Adobe Creative Suite, Art Direction, Creative Direction, Type Design,

Client shortlist

Bloomberg, Nike, Stella Artois, The Golden Globes, Jordan, Dailies, Exxon, Mastercard, Toyota, Aggressive, Wired, Aarp Magazine, Vodafone, Nestle, VISA Epos, ESPN, The Coca-Cola Company, Burn, Fanta, Sprite, Groupe Renault, Hiscox.

Agency Experience

Orange, GE Money, Indesit, Hotpoint – Ariston, P&G, Bonux, Tide, Wella, Always, Chevrolet, Bergenbier, The Practice, Starcom Worldwide, Prigat, Western Union..

Press & Books

Typism Book 2013

1000 More Greetings by Aesthetic Movement and Quayside Publishing – Rockport

New Modern Type - by Steven Heller and Gail Anderson.

Logology®2 – Victionary

Playful Type 2 – Die Gestalten Verlag GmbH & Co.KG

Los Logos 5 – Die Gestalten Verlag GmbH & Co.KG


Selected A – Graphic design from Europe –

New Illustration with Type book by Martin Dawber, July 6th 2010 worldwide publication date.

New Ornamental Type, Decorative Lettering in the Digital Age by Steven Heller & Gail Anderson. Published by Thames & Hudson. Interview – published April 25, 2010

Computer Arts – 114 new pro tips for type

Computer Arts – # 154 – The New Art Type

Computer Arts – #151 – Exposure

Campaign – Interview about freelancers in advertising.

Campaign – The specialist review about packaging.

Media & Advertising – Illustration in advertising.

Talks & Exhibits

GRA Nations World Graphic Tour Rome - (Collective Exhibition, Nov 2009)

“Mission Tendances”, video interview for a Groupe Renault documentary. (2010)

Speaker at Visual Playground. (2010 and 2013)

Speaker at the University of Fine Arts “G. Enescu”, Iasi, Romania. “How to make it as a designer” (2012).

The Skateboard Art Show “Ne placa ce faci” – (Collective exhibition, May 2007 and December 2012)

“Romanian Design Week” – Graphic design show (Collective exhibition, May 2013)

“26 Letters by The Type Collective” at Imbold Gallery, Bucharest (Collective exhibition, November 2013)

Speaker at “Behance Portfolio Reviews, Bucharest” – (May 2013)