- Designed and executed UX Research studies for new features and improvements in our platform & app through methods such as usability testing, competitive analysis, interviews, and surveys, among others.
- Collected and analyzed user behavior, translating research findings into insights, opportunities, and design tools (e.g., personas, scenarios, user journey maps, design considerations, etc.)
- Supported UX Designers in the design process based on a deep understanding of user needs, pain points, behaviors, and preferences.
- Developed user onboarding and engagement email campaigns and resources (starting guides, infographics, how-to-videos, FAQ, newsletters, etc.)
- Planned and coordinated the content development for our blog with the content marketing agency, supporting them with research and knowledge sharing.
- Developed & implemented the social media strategy and content, tracking and reporting performance.

Client portfolio: Unilever CO and Mondelēz LatAm (Brazil, Argentina, Mexico, and Colombia).

- Integrated and transformed different sources of market and consumer information, quantitative and qualitative (Nielsen, Kantar, Euromonitor, among others) in relevant insights and actionable business opportunities for Marketing, Insights, and R&D teams.
- After identifying the brand's issues and consumer needs, recommended the strategy for the relaunch of a brand of powdered beverages in Brazil (Fresh).
- Explored potentials in new categories that would be of interest to Mondelēz in LATAM and quantified opportunities.
- Extracted insights and opportunities through the analysis of the Call Center databases and Social Networks of different brands (Social Listening).
- Tracked, analyzed, and reported consumer product brands’ activities in social networks, including communication, promotion, innovation, and engagement.
- Developed infographic reports to provide better visibility of the great work - that Mondelēz Consumer & Insights teams were doing to connect with their consumers globally, sharing the learnings and stimulating a consumer-centricity culture within the company.

- Studied to understand consumers buying behavior in retail markets in Colombia and provided consultancy for Unilever in Personal Care and Food categories.
- Developed analysis, correlating variables such as distribution, out-of-stock, price, sales, and SOM, among others, in order to identify business issues and opportunities for growth.
- Identified opportunities and developed strategies that allowed Unilever to increase 5.8% value share in the Facial Care category and Drugstore Channel.
- Performed effective presentations for Marketing, Trade, and Management teams regarding consumer trends, business issues, and opportunities.
- Quantified opportunities for the launch of new products with high potential to succeed.

Client portfolio: Unilever, Colgate, Mondelēz, Pfizer.

Provided consultancy on Marketing Intelligence for FMCG companies with Nielsen solutions and software (RMS and Consumer Panels), developing close relationships with customers to help them solve business issues and plan strategies to reach their market objectives.