Ponti Design Studio is a Hong Kong-based product design company specializing in highly distinctive, brand-building and iconic designs. We design products that combine technological excellence with emotional design language. Our design range includes technology, consumer electronics, medical devices, lifestyle accessories and furniture. Founded in 2012 by Italian designer Andrea Ponti, the studio also provides branding and art direction services to client companies in Europe, Asia and North America. Our design process starts from the product, as we believe that the physical object is the essence of a brand. We then create the identity of the brand around the product by progressively exploring and polishing the design language used to design the physical object. We have adopted a minimalist approach based on two principles: simplifying and reducing, while preserving appearance and functionality. This approach allows us to focus on the real essence of the object. Thanks to our minimalist approach, over the years, we have been able to develop numerous collaborations with well-known international companies such as Philips, Gibson, Dainese, as well as local companies, startups and universities.