Andrea MacDonald
Graphic Designer + Marketing Specialist
Halifax, Nova Scotia, CanadaI believe in strong typography, gorgeous layouts and clean, eye-catching design.
Work Experience
Credit Union Atlantic
Marketing Assistant
- Responsible for the design of all collateral for marketing campaigns and general business material
- Assisting Marketing Manager with the development and execution of marketing campaigns
- Monitor social media channels
- Deliver financial literacy presentations on behalf of CUA
- Assisting Marketing Manager with the development and execution of marketing campaigns
- Monitor social media channels
- Deliver financial literacy presentations on behalf of CUA
August 2015
- Present
Halifax, Nova Scotia, Canada
GetGifted Inc
Creative Designer + Marketing Specialist + Community Manager
- Responsible for all creative materials, ranging from brand development, print materials for advertising purposes, images for clients, and website design
- Helped in the development of the marketing strategy for the company; specifically in the development of ideas to promote the Tuesday marketing event to the public, encouraging people to sign up for the service
- Responsible for the creation of content and maintenance of multiple (6) Twitter accounts, as well as the company Facebook page. This included monitoring the weekly Tuesday event, which could escalate to upwards of 1000 interactions
- Helped in the development of the marketing strategy for the company; specifically in the development of ideas to promote the Tuesday marketing event to the public, encouraging people to sign up for the service
- Responsible for the creation of content and maintenance of multiple (6) Twitter accounts, as well as the company Facebook page. This included monitoring the weekly Tuesday event, which could escalate to upwards of 1000 interactions
May 2014
- January 2015
Nova Scotia, Canada
SimplyCast
Sr. Creative Designer / Marketing Specialist
- Creating and overseeing all aspects of the design process, including project planning, design implementation, client interaction and pre-press production in a dynamic environment with tight deadlines. Responsible for managing all website design, email newsletter template design, print material design, including business cards, admail, brochures, signs, and promotional materials
- Creating social media strategies, developing SimplyCast’s brand identity, and optimizing the company’s website and digital marketing efforts
- Creating social media strategies, developing SimplyCast’s brand identity, and optimizing the company’s website and digital marketing efforts
August 2011
- May 2014
Halifax, Nova Scotia, Canada
TC Transcontinental
Graphic Design Intern
Worked on a variety of different ad campaigns for clients, newspapers and
company digital marketing efforts. Also responsible for managing all client and
company contests, including the creation of all graphics and the development of social media strategy
company digital marketing efforts. Also responsible for managing all client and
company contests, including the creation of all graphics and the development of social media strategy
June 2011
- September 2011
Halifax, Nova Scotia, Canada
Education
Centre For Arts And Technology
Graphic & Digital Media Design
October 2009
- April 2011
Halifax, Nova Scotia, Canada
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Google Analytics,
Html & Css,
IWork Suite,
Microsoft Office,
Social Media,
Wordpress CMS,