• Developed brand identity package, increasing brand recognition by 60%.
• Directed end-to-end design for ATL/BTL marketing campaigns, driving a 43% increase in new registered customers, and a 37% rise in first-time deposits.
• Introduced AI tools to the design team workflows, including Midjourney, Adobe Sensei, and Runway ML, enhancing team creativity and efficiency.
• Managed and mentored a team of designers, providing guidance to ensure high-quality deliverables within deadlines (POS, OOH, Website, Social).
• Implemented project management and design tools (Jira, Monday, Adobe CS) to improve workflow efficiency and create the assets datebase system.

• Collaborated with diverse companies, including Chucs Restaurants, BYOC Camden Bar and Estudio PG.
• Managed comprehensive B2B and B2C print and digital projects, crafting corporate materials such as catalogues, flyers, posters, and visual templates to support marketing initiatives.
• Played a key role in photoshoots, proficiently retouching images, and ensuring the delivery of online and print-ready files.
• Created unique and commercially appealing packaging to increase seasonal sales of different products, while maintaining brand essence.

• Led the creation of a compelling visual identity for Genpax, resulting in a 500% increase in online engagement.
• Distinguished startup through thoughtful expression of values in logo design, brand guidelines, and more.
• Designed print materials for conferences and presentations, ensuring professional and polished collateral for impactful brand representation.

• Led a contracted initiative to transform the aesthetic of school classrooms through a strategic overhaul.
• Spearheaded the creation of large-scale artworks, intricately developed hand-painted murals, and adeptly managed budgeting and timelines.
• Demonstrated skills in conceptual design, painting, project management, and illustration throughout the project lifecycle.

• Dynamically crafted graphic assets to promote diverse university events, identifying key touchpoints to formulate over 100 compositions that effectively engaged the audience.
• Spearheaded a 43% increase in event attendance, demonstrating a keen understanding of impactful design in driving audience participation.