Ana Feréns
Senior Product Designer
Stockholm, SwedenExperience Designer / UI + UX Designer with more than 6 years experience background. Becoming more proficient with advertising legends in Ogilvy and wondermakers in Ubisoft. Fortunate enough to design experience for users who choose Stadia, PlayStation and Xbox.
Work Experience
Qyre
Lead Product Designer
Full UX / UI support. Responsible for designing, prototyping, and creating graphic elements of the interface. In particular, organizing the architecture of the UI elements and finding solutions in order to foster easy and native navigation.
- developing and refining final results based on user's and business team's feedback;
- creation of functional prototypes for rapid iterations on key elements;
- implementation of an optimal interface layout plan;
- while designing elements, checking the interface arrangement accounts for localization constraints;
- accounting of user feedback and the efficient use of user research services to optimize the user experience;
- keeping a balance between artistic aspects and technical constraints;
- practicing different user research methodology (quantitative and qualitative analysis methods, biometrics, user questionnaires, etc.)
- developing and refining final results based on user's and business team's feedback;
- creation of functional prototypes for rapid iterations on key elements;
- implementation of an optimal interface layout plan;
- while designing elements, checking the interface arrangement accounts for localization constraints;
- accounting of user feedback and the efficient use of user research services to optimize the user experience;
- keeping a balance between artistic aspects and technical constraints;
- practicing different user research methodology (quantitative and qualitative analysis methods, biometrics, user questionnaires, etc.)
July 2021
- January 2022
Sweden
NDA
Senior Product Designer
Full UX / UI support. Responsible for designing, prototyping and creating graphic elements of the interface. In particular, organizing the architecture of the UI elements and finding solutions in order to foster easy and native navigation.
- developing and refining final results based on user's and business team's feedback;
- creation of functional prototypes for rapid iterations on key elements;
- implementation of an optimal interface layout plan;
- while designing elements, checking the interface arrangement accounts for localization constraints;
- accounting of user feedback and the efficient use of user research services to optimize the user experience;
- keeping balance between artistic aspects and technical constraints;
- practicing different user research methodology (quantitative and qualitative analysis methods, biometrics, user questionnaires, etc.)
- developing and refining final results based on user's and business team's feedback;
- creation of functional prototypes for rapid iterations on key elements;
- implementation of an optimal interface layout plan;
- while designing elements, checking the interface arrangement accounts for localization constraints;
- accounting of user feedback and the efficient use of user research services to optimize the user experience;
- keeping balance between artistic aspects and technical constraints;
- practicing different user research methodology (quantitative and qualitative analysis methods, biometrics, user questionnaires, etc.)
September 2019
- September 2020
Hong Kong SAR of China
Ubisoft
Middle UI/UX Designer
Role Summary:
Responsibility for ensuring the design and the graphic production of the menus and user interfaces of video games.
User interface design which will communicate the relevant information required in order to guide the player and improve the total overall player experience in cooperation with the artistic director, game designers and programmers.
Responsibilities:
• Develop concepts and the design of the game menus and user interfaces
• Determine gameplay with the collaboration of the game designer and the artistic director
• Assure game information is well conveyed through the various user interfaces.
Responsibility for ensuring the design and the graphic production of the menus and user interfaces of video games.
User interface design which will communicate the relevant information required in order to guide the player and improve the total overall player experience in cooperation with the artistic director, game designers and programmers.
Responsibilities:
• Develop concepts and the design of the game menus and user interfaces
• Determine gameplay with the collaboration of the game designer and the artistic director
• Assure game information is well conveyed through the various user interfaces.
Ogilvy & Mather
Visual Designer
Designed creative concepts and productions: logotypes, album covers, creative concepts,banners, membership card, catalog, title wall, invitation, name tag, presentation and retail items etc.