Amy Stoddard

Freelance UX/UI Research, Strategy & Design

Birmingham, MI, USA

Work Experience


Senior User Experience Designer

• Research, Strategy and UX/UI Design.
• Evaluate a brand's digital ecosystem looking for opportunities to make the UX cohesive and synergistic.
• Conduct usability audits of individual digital experiences making recommendations for improved usability, UI consistency and workflow/pattern efficiency.
• Research APIs to leverage existing technology where possible, rather than building from scratch.
• Conduct stakeholder interviews to reveal pain points and prioritize user needs.
• Lead competitive research, create mood boards.
• Document app/site maps and user flows in
• Design storyboards, wireframes and comps in Sketch and Illustrator.
• Develop prototypes in Axure and InVision. Work closely with resident psychologist to A/B test prototypes.
• Create scalable design systems through style guides.
• Present my work via PowerPoint to executives on down.
August 2011 - February 2017 Royal Oak, Michigan, United States


Freelance Web Designer & Developer

• Living abroad and consulting web design and development.
• Design in Illustrator and Photoshop, Develop in HTML, CSS, JavaScript, MySQL, PHP, Expression Engine.
• Built two international school websites from the ground-up, including stakeholder gathering, needs assessment, content strategy, design, development (both front and backend), email marketing integration, Google Docs/Photos and Analytics integration, site deployment and staff training to use the CMS.
August 2008 - August 2011 Seoul, Korea, Republic of

White Barn Group

Interactive Art Director

Hands-on designer of websites and email marketing campaigns. Lead research, design mood boards, wireframes, compositions, and develop in HTML/CSS/Javascript/ActionScript/PHP/MySQL.
January 2007 - July 2008 San Juan Capistrano, California, United States

Rhythm Agency

Junior Designer & Developer

Responsible for designing sites and slicing existing comps into HTML/CSS/Javascript. Handled all email marketing design and registration integration within existing sites. Responsible for editing sites in Joomla and OSCommerce. Created several microsites and elemental site enhancements using Flash and ActionScript 2.0.
January 2005 - January 2007 Irvine, California, United States


Junior Programmer

Flash, ActionScript, HTML and CSS. Worked closely and learned from senior designers and programmers.
January 2000 - January 2001 Detroit, Michigan, United States


University Of Michigan

Bachelor of Science

Biopsychology & Cognitive Science, Film & Video, Computer Science
September 1995 - June 2000 Ann Arbor, Michigan, United States


Content Strategy, CSS, Design Systems, HTML, Prototyping, Storyboarding, Style Guides, User Flows, Wireframing,