Amy Callaway
Marketing Manager
West Palm Beach, FL, USA
9126550269
Branding is one of the most valuable assets a company has. My passion for visual story telling allows me to produce collateral that evokes emotion and value proposition through copy and design. Dedicated to helping my clients effectively market their product and drive sales; I believe organization, efficiency, and transparency are paramount.
I enjoy Gillian Flynn novels, Coca-cola, the beach, Scrabble, lists, and the serial comma.
I enjoy Gillian Flynn novels, Coca-cola, the beach, Scrabble, lists, and the serial comma.
Work Experience
SoVi Digital
Visual Communications Lead
August 2014
- Present
West Palm Beach, Florida, United States
Advantage Healthcare Of Charleston
Public Relations & Marketing Manager
Generated 10+ new patients per month
Scheduled and performed three health screenings per week
Provided content for and launched SEO, PPC, and general web listing information
Initiated teacher appreciation, corporate wellness, and massage a hero programs
Developed and implemented a points based patient referral program
Evaluated current organizational method for contacts and revised system using CRM
Communicated intelligently with potential patients when discussing screening results
Scheduled and performed three health screenings per week
Provided content for and launched SEO, PPC, and general web listing information
Initiated teacher appreciation, corporate wellness, and massage a hero programs
Developed and implemented a points based patient referral program
Evaluated current organizational method for contacts and revised system using CRM
Communicated intelligently with potential patients when discussing screening results
February 2012
- June 2012
Charleston, South Carolina, United States
Gulfstream Communications
Advertising Designer
Received art work and copy for advertisements from Production Designer.
Designed high-end advertisements to client specifications.
Retouched, color corrected and converted photographs to be used in advertisements.
Assisted with social media efforts including Facebook, Twitter, and Pinterest.
Design work for Charleston Magazine, Charleston Weddings, WNC, Grand Strand, and House Calls.
Experienced managing advertisement contracts in Magazine Manager.
Created skybox advertisements and animated gifs for website and uploaded to server.
Proofread advertisement copy and content for accuracy.
Designed high-end advertisements to client specifications.
Retouched, color corrected and converted photographs to be used in advertisements.
Assisted with social media efforts including Facebook, Twitter, and Pinterest.
Design work for Charleston Magazine, Charleston Weddings, WNC, Grand Strand, and House Calls.
Experienced managing advertisement contracts in Magazine Manager.
Created skybox advertisements and animated gifs for website and uploaded to server.
Proofread advertisement copy and content for accuracy.
December 2011
- April 2012
Mount Pleasant, South Carolina, United States
Mullen And Company
New Media Associate
Managed brand presence on various social media for a variety of clients.
Conducted extensive research, contributed to and edited proposals
Performed in-depth quantitative and qualitative analysis of marketing campaigns .
Clients included authors, social media sites, bands, non-profits, etc.
Devised and implemented processes as necessary to aid in timely and flawless execution of work.
Planned editorial calendars and wrote copy targeted to audience segment.
Designed logos, cut-sheets, style guide, advertisements, graphics, and presentations.
Monitored and analyzed conversations across the web with Position² software.
Organized tasks and remained up to date with Basecamp by Signal 37.
Conducted extensive research, contributed to and edited proposals
Performed in-depth quantitative and qualitative analysis of marketing campaigns .
Clients included authors, social media sites, bands, non-profits, etc.
Devised and implemented processes as necessary to aid in timely and flawless execution of work.
Planned editorial calendars and wrote copy targeted to audience segment.
Designed logos, cut-sheets, style guide, advertisements, graphics, and presentations.
Monitored and analyzed conversations across the web with Position² software.
Organized tasks and remained up to date with Basecamp by Signal 37.
May 2011
- December 2011
District of Columbia, United States
Bohemian Hotel Savannah Riverfront
Certified Job Coach
Manage social media efforts and email makerting campaign
Maintain high standards for food safety and restaurant cleanliness
Utilize knowledge of the food & wine menu to make recommendations
Photograph menu items for online and print collateral
Give intuitive fine dining service and listen intently to guest needs
Contribute to a team and welcomed feedback
Attend a variety of food, service, hospitality and safety training classes
Engage guests in a professional and friendly manner
Clean and organize dining room during slow hours
Maintain high standards for food safety and restaurant cleanliness
Utilize knowledge of the food & wine menu to make recommendations
Photograph menu items for online and print collateral
Give intuitive fine dining service and listen intently to guest needs
Contribute to a team and welcomed feedback
Attend a variety of food, service, hospitality and safety training classes
Engage guests in a professional and friendly manner
Clean and organize dining room during slow hours
August 2009
- June 2011
Georgia, United States
Savannah-Chatham County Public School System
Public Information and Community Engagement Intern
Developed community, consumer, and employee relations
Produced news articles, press releases, brochures and newsletters
Posted pertinent information to district intranet
Employed document design principles
Analyzed and assimilated into the corporate culture
Updated and maintained department website
Designed and created district style guide
Photographed promotional material and events
Produced news articles, press releases, brochures and newsletters
Posted pertinent information to district intranet
Employed document design principles
Analyzed and assimilated into the corporate culture
Updated and maintained department website
Designed and created district style guide
Photographed promotional material and events
January 2011
- June 2011
Georgia, United States
Armstrong Atlantic State University
Arts Management Intern
Designed corporate identity package
Established company’s mission, vision, values, and bylaws
Researched and analyzed company’s strengths, weaknesses, opportunities, and threats
Wrote press releases and promotional material
Organized volunteer programs on the behalf of the school’s art department
Produced marketing plan, development plan, operations plan and complete business plan
Performed front of the house duties for theatrical and musical events.
Established company’s mission, vision, values, and bylaws
Researched and analyzed company’s strengths, weaknesses, opportunities, and threats
Wrote press releases and promotional material
Organized volunteer programs on the behalf of the school’s art department
Produced marketing plan, development plan, operations plan and complete business plan
Performed front of the house duties for theatrical and musical events.
July 2011
- December 2011
Savannah, Georgia, United States
Education
Armstrong Atlantic State University
Bachelor of Arts in Professional Communications
August 2006
- December 2011
Savannah, Georgia, United States
Skills
Adobe Illustrator CS5,
Adobe Photoshop CS5,
Asana,
Basecamp,
Bronto,
CSS,
Email Automation,
Graphic Design,
HTML,
Internet Marketing,
InVision,
Listrak,
Litmus,
Logo Design,
Mailchimp,
Pinterest,
Print Design,
Public Speaking,
Sailthru,
Squarespace,