As a lead designer for two educational products, I executed the prototype and design phases. I collaborated directly with the creative director, editors and the production team to see the products through their launch.

As an art director, my role was to design print ads, collateral and direct mail. I also worked on digital projects for their Pharma clients. My ability to deliver under pressure in a fast paced environment was well appreciated.

As a senior designer in their branding group, I created designs, logos and in-store signage for events & feature shops that met marketing and creative objectives. The designs and layouts were created by keeping the brand and its various applications in focus.

As a freelancer, I worked on marketing collateral for an event ‘Check-In to 200 Lex’ hosted by Interior Design and New York Design Center.

As an independent information designer focused on typography, I’ve worked on diverse projects including annual reports, marketing brochures, logos and branding under my company name Our Platform. I take up projects from conceptualization and designing, right up to its pre-production stage.

As a senior designer, I handled projects independantly; worked with a team as well as individually. Apart from designing, my tasks were to correspond with the client, organise schedules, attend client meetings, manage pre-production, prepare prototypes and designs for client presentations. I was responsible for handling projects from conceptualisation to pre-production on a one-to-one with the client.

As an intern, I trained to work with a design team on a monthly magazine, worked on layouts of articles and made dummies for clients. Also worked on logo design and stationery.

As an intern, I assisted Alan in a book design project for Phaidon and helped prepare a forthcoming exhibition of his works in November 2002.

As an intern, I trained to conceptualise cover design, set text pages, retouch images and work on graphs. I understood the makings of a newspaper magazine from one issue to the next.