I was the owner of the user experience strategy for the M.M.LaFleur e-commerce website, with a focus on translating business goals into revenue-driving, responsive, and user-friendly designs. Projects worked on include the redesigns of product detail pages, internal stylist tools, checkout, a subscription survey, and much more.

- Communicated UX research and design strategy with Executive, Merchandising, Creative, and Brand teams to collect feedback and align priorities

- Worked with Growth and Retention development teams to ensure designs are feasible; continuously iterated on designs as engineers ran into roadblocks during development

- Led extensive research and user testing to redesign the company’s primary acquisition channel, a survey for curated clothing subscription boxes called Bento; increased conversion rates by 50% for mobile and 110% for desktop

- Collaborated with the Product Manager to redesign product detail pages (PDPs) for phased implementation, starting with a mobile-first redesign that increased add-to-cart rates by 16%

- Organized later phases of the PDP, including user reviews and text/image layout “stripes” that highlight product features and styling options; revenue per session increased by 21%

- Designed a more streamlined and intuitive checkout based on website analytics and 
e-commerce best practices, which increased revenue by 12% and completion rate by 9%

- Continuously scoped and designed for smaller projects, including referrals, navigation, filters, return forms, and an interface that allows users to add multiple items to their cart at once - which facilitated outfit shopping experiences that increased revenue by 18%

- Created a style guide to enable a consistent site experience, which included pairing down the existing styles to be ADA compliant and reusable for shorter design and development cycles

I provide user experience expertise, with a focus on enhancing and optimizing the Fur e-commerce website with designs.

I consult on projects for various companies, providing thoughtful, user-friendly, and timely designs.

I provided support to various project teams with expertise in user experience, UI design, and user testing. I used wireframing, personas, user flows, prototyping, and more to design the best experiences for people with diabetes and their care team.

Projects I worked on include mobile app designs, blood glucose meters, and user guides. I also led an evolution in the design team's documentation and process, which cut down development time and facilitated better communication.

Concentration in Mechanical Engineering and Psychology

University of Kansas Honors Program, 2011-2014
Dean's List for the School of Architecture, Design, and Planning at the University of Kansas, 2011-2013
Wichita State University Presidential Scholar, 2010
National Merit Scholarship Commended, 2010
Headmaster's Honor Roll, 2007-2011

- Refreshed user experience best practices and processes via creation of a new mobile app (see my project Query)
- Focused on user personas, competitive research, feature prioritization, wireframing, and prototyping