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I'm currently a senior copywriter in the advertising program at SCAD. My main driving force comes from growing up in a town that didn't value creativity, and so I was written off when I decided to pursue a creative career. That experience helped me realize that being understood is often taken for granted. This has… Read More
I'm currently a senior copywriter in the advertising program at SCAD. My main driving force comes from growing up in a town that didn't value creativity, and so I was written off when I decided to pursue a creative career. That experience helped me realize that being understood is often taken for granted. This has led to most of my campaigns centering around interactive media channels; I do this because I want the audience to feel as if they can be a part of what the company is producing. I spend time researching and crafting the ideal insight to help me make an emotional connection with the audience I am creating for. Everyone wants to be understood, and I want to ensure that my audience feels as if they are. Read Less
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