Allison K Latina

Freelance

Boston, MA, USA
I am a Web Designer at Specialty Commerce Corp, a direct marketer of women’s beauty and fashion items. I design Email Marketing campaigns, homepage layouts and other graphic elements while maintaing the visual identity of EspeciallyYours.com.

I also design marekting assets for our Continuing Education brands, where I recently redesigned the main website westernschools.com to improve usability. I design the Email Marketing campaigns and have been developing the visual voice of the brand.

I use the Adobe Creative Suite Software including Photoshop, Adobe Illustrator, Adobe InDesign and Dreamweaver. Uploading images, designs, and HTML/CSS to our websites using the MarketLive platform and basic asset coding.

Work Experience

Craft Boston

Associate Digital Designer

July 2016 - Present Framingham, Massachusetts, United States

Staples

Visual Designer

• Designs visual email creative
• Supports asset production and optimization
• Maintains Staples branding guidelines while staying on top of current email trends

• Communicates with internal account and business stakeholders to confirm requirements, timelines and status on work requests
December 2015 - July 2016 Framingham, Massachusetts, United States

Specialty Commerce Corp.

Web Designer

• Develops the visual design for beauty and fashion eCommerce brands
• Designs email marketing campaigns
• Designs homepage layouts and landing page marketing graphics

• Redesigned user interfaces for continuing education brand
• Develops Continuing Education marketing visuals
• Researchs & edits photos
• Designs email marketing campaigns

• Designs homepage layouts and landing page graphics

• Uploads web assets through the MarketLive CMS

• Assists in content development and programming

• Edits and optimizes images and graphics

• Maintains style guides and branding initiatives

• Designs with Adobe Creative Suite Software InDesign, Photoshop, Illustrator
July 2013 - December 2015 Massachusetts, United States

UMass Dartmouth Galleries

Gallery Intern

• Designed print promotions for gallery exhibits and events
• Assisted staff with event logistics and installations
• Photographed exhibits, events and show openings
January 2013 - May 2013 North Dartmouth, Massachusetts, United States

Art History Exhibition

Space Designer and Coordinator of Pre-Installation

• Researched Paul Rudolph in the contexts of the 1960’s “Good Design” initiative
• Curated an exhibition of the architectural development of the UMass Dartmouth Campus
• Contributed essay writings to the exhibition catalog
• Designed the space layout and color palette for the exhibit
• Lead the planning and execution of the exhibit’s installation
• Gave a gallery talk to the Providence Preservation Society
January 2013 - April 2013 North Dartmouth, Massachusetts, United States

CVPA Media Lab

Media Lab Assistant

• Monitored the Design Media Lab
• Assisted students with Adobe Software and specialty printers
September 2012 - May 2013 North Dartmouth, Massachusetts, United States

Student Activities

Program Coordinator, Event Team Member

• Hired and managed the Student Event Staff
• Planned and facilitated a variety of events and campus activities
• Served as liasion for outside vendors and talent acts for events
February 2010 - May 2012 North Dartmouth, Massachusetts, United States

Student Affairs

Orientation Leader

• Trained in all aspects of the University.
• Served as a facilitator, host and resource for first year students, transfer students and their families.
June 2011 - January 2013 North Dartmouth, Massachusetts, United States

Education

University Of Massachusetts Dartmouth

Bachelor of Fine Arts, Graphic Design with a minor in Art History

August 2009 - May 2013 North Dartmouth, Massachusetts, United States

Awards

Skills

Adobe Illustrator CS6, Adobe InDesign CS6, Adobe Photoshop CS6, Branding & Identity, Corporate Branding, CSS, Email Marketing, Event Planning, Exhibit Design, HTML, Painting, Photography, Public Speaking,