Michael Allenberg
Product Design Executive
Atlanta, GA, USAExperience Design thought leader with over two decades of experience designing experiences and products, leading engagements, contributing to growth in client base & revenue, and building & leading cross-functional teams in Agile environments. Managed relationships and project delivery for numerous Fortune 500 companies including Coca-Cola, The Home Depot, ADP, Toyota, Staples, Assurant, and Cox.
Work Experience
Cox Communications
Principal Experience Designer
Experience Design Principal for Cox Operations, including Customer Care, Account Services, and Field Operations. Responsibilities now also include leading the experience design strategy across the Operations value streams in a large internal multi-year employee-facing tools consolidation, working to discern opportunities throughout Ops to elevate both the customer and employee experiences while influencing strategic long-term roadmap decisions.
September 2018
- Present
Georgia, United States
The Home Depot
Sr Enterprise UX Design Consultant
Senior Enterprise Designer for proprietary Warehouse Management System (WMS) redesign. Interviewed and researched behaviors of warehouse associates to better understand their daily needs and activities during the design process, validating both design hypothesis and problem statements. Mapped service blueprint & customer journeys to better understand MVP. Designed and tested high-fidelity prototype for MVP release.
September 2017
- August 2018
Georgia, United States
UbiquitousInteractions
Principal Consultant / User Experience Lead
UbiquitousInteractions' service offerings include Strategy, Experience & Product consulting, UX/UI design, and front-end implementation for websites. Produced, designed and delivered UX strategies, full website builds, and native app designs for agency clients, start-ups, small businesses, and national/global clients. Designed and executed client rebranding initiatives in conjunction with a renowned personal branding expert. Directed engagements with national/global clients. • Market specialties include financial services, insurance, consumer goods, B2B & B2B2C, broadcast media, and travel & hospitality.
March 2005
- January 2018
Georgia, United States
Assurant
AVP UX and Optimization / Director user Research
Achieved critical KPIs, success metrics, and business outcomes that delivered ROI to the organization. Collaborated with Implementation and Engineering leads to define reusable component-based platforms, while defining and implementing a singular user experience across all.
Improved the UX and CRO strategies that drive registrations, conversions, and sales in measurable increased metrics. Maximized the near-term, tactical needs of the Business with the long-term strategic road-map, ensuring a constant workflow of quality products while optimizing experiences into industry-leading design and best-practice. Optimized and implemented departmental policies and best-practices including design workflows & deliverables, enterprise UX Standards, and guiding principles.
Accountable for a team of 20+ and responsible for all user-centered & interface design, as well as creative guidance to front-end and UI developers.
Improved the UX and CRO strategies that drive registrations, conversions, and sales in measurable increased metrics. Maximized the near-term, tactical needs of the Business with the long-term strategic road-map, ensuring a constant workflow of quality products while optimizing experiences into industry-leading design and best-practice. Optimized and implemented departmental policies and best-practices including design workflows & deliverables, enterprise UX Standards, and guiding principles.
Accountable for a team of 20+ and responsible for all user-centered & interface design, as well as creative guidance to front-end and UI developers.
March 2016
- July 2017
Atlanta, Georgia, United States
Big Studio
Director of Experiential Design
Delivered strategies, innovations, and business processes for a Product Development agency. Introduced processes and materials that drive a unified vision of unique Strategic and Experiential service offerings. Recruited and mentored new Consultants, hand-picked for their entrepreneurial vision, integrating them into the Big Studio culture. Executed strategic Client pitches designed to broaden Big Studio's core client-base into new verticals and expanded markets. Managed all project teams concurrently, including onshore / offshore development teams, acting as Creative Director and Product Manager / Product Owner. Increased client growth through expanded service offerings that drove a unified vision of unique Strategic and Experiential Design industry thought leadership.
April 2015
- March 2016
Boston, Massachusetts, United States
OneSpring, LLC
Senior Engagement Manager
• Grew process optimization initiatives for IT infrastructures of Fortune 300 companies. • Optimized the strategic roadmap for the execution of Agile requirements definition/interactive prototyping projects, resulting in 30% reduction in unnecessary project rework. • Generated revenue of over $3mil in under 2.5 years from a single Fortune 100 client, while managing a team of 12 Product Owners, Business Analysts, and Designers onsite. • Exceeded as lead facilitator driving client meetings and interfacing with client executives. • Introduced new technologies and services to offer clients, displayed to clients the value of custom-tailored service offerings outside of traditional UX & requirements expectations.
November 2012
- April 2015
Georgia, United States
PerSEEv.me
Co-Founder / CEO
• Founded a Social Media persona aggregator and predictive marketing engine startup while pioneering a proprietary technology for data-mining connected APIs.
June 2011
- August 2013
Georgia, United States
Crawford Media Services
Lead User Experience Designer
Heading up the UX Design department of Crawford Media's Interactive Division. Responsible for leading the client through strategic Experience Design recommendations and crafting meaningful user experiences for client properties, including web, mobile and emerging technologies. Researching, developing and implementing UX strategies and deliverables beginning with persona and scenarios, through flowcharting and architecture, into wireframes. Occasionally producing hi-fidelity wireframes in Photoshop to demonstrate UX design decisions with added visual clarity. Responsible for managing multiple projects concurrently.
September 2011
- November 2012
Atlanta, Georgia, United States
The Creative Circus
Instructor
I taught an advanced "Photoshop for the artist" class. I developed and executed a comprehensive syllabus and course study in using Adobe Photoshop to produce a variety of fine art techniques using photography as source material. I am on a sabbatical from teaching to finish my new BFA at SCAD.
February 2009
- June 2009
Atlanta, Georgia, United States
Education
Savannah College Of Art And Design (SCAD)
BFA Interactive Design and Game Development
Concentrating on the interactive design track, specializing in UX/UI. Graduated Magna Cum Laude.
Atlanta, United States
The Creative Circus
Graduated, Digital Imaging
Graduated with honors. Creative Circus, an advertising portfolio school, does not offer degrees.
Georgia, United States
Bauder College
AA Design and Applied Arts
Atlanta, Georgia, United States
Skills
Adobe Illustrator,
Adobe Photoshop,
Customer Experience,
Information Architecture,
Information Design,
Interactive Design,
Interface Design,
Product Management,
Prototyping,
Usability,
User Centered Design,
User Research ,
User Testing,