Alison McGinnis
Freelance Art Director
Anaheim Hills, CA, USA
5622090209
alison@alisonmcginnis.com
be.net/alisonmcginnis
I love being involved on projects from conception to completion but also have no problem jumping in the middle to help as needed. I have a great network of artists, illustrators, coders and copywriters as well to assist in making the pieces the best they can be - within budget and on time.
I specialize in print, social media creative, shopper marketing, production and packaging. I have worked with clients such as Chicken of the Sea Tuna, Patron Tequila, Dreyer's Ice Cream, Nestle, Musco Olives and more.
I specialize in print, social media creative, shopper marketing, production and packaging. I have worked with clients such as Chicken of the Sea Tuna, Patron Tequila, Dreyer's Ice Cream, Nestle, Musco Olives and more.
Work Experience
E29 Marketing
Art Director
(Formerly Pivot Point Marketing) Social media creative, production and packaging, shopper marketing for clients including Genova Tuna, Evivo Baby Probiotic, Evolve Biosystems, Earthbound Farms and more.
I still currently freelance with E29.
I still currently freelance with E29.
November 2015
- January 2020
California, United States
Freelance
Freelance Designer / Art Director
Available to work on or off-site on a freelance or contract basis. Please email me for rates and availability.
November 2013
- November 2015
California, United States
Alcone Marketing Group
Art Director
• Prioritized multiple projects to ensure jobs are delivered within established deadlines and on brief
• Participated in the advancement and mentoring of junior designers
• Worked collaboratively with Creative Director, designers, copywriters and the production team to conceptualize, design, test and implement innovative solutions
• Prepped final mechanical files and uploaded to FTP
• Attended press checks to ensure correct final output
• Participated in brainstorm sessions and the development of creative concepts
• Prepared presentation decks
• Stayed in close communication with Creative Director
• Kept a positive attitude and contributed to a positive department moral
• Participated in the advancement and mentoring of junior designers
• Worked collaboratively with Creative Director, designers, copywriters and the production team to conceptualize, design, test and implement innovative solutions
• Prepped final mechanical files and uploaded to FTP
• Attended press checks to ensure correct final output
• Participated in brainstorm sessions and the development of creative concepts
• Prepared presentation decks
• Stayed in close communication with Creative Director
• Kept a positive attitude and contributed to a positive department moral
June 2012
- October 2013
Irvine, California, United States
Freelance
Freelance Designer / Art Director
I bid on various freelance projects via Elance.com and have kept those clients over the years. I have been hired to do a range of projects from corporate packaging, websites, trade show booths, personal invitations and more. The best part about an online source is I was able to work with clients all over the world and do research into that area's design trends and styles.
January 2009
- June 2012
Aliso Viejo, California, United States
Play N Trade Video Games
Art Director
• Manage an online media server for 300 franchisees controlling the brand image across the Nation
• Conceptualize all design and print collateral for in-store promotions and marketing materials for the franchise opportunity
• Attend weekly marketing, sales and training meetings for in-sight of what is needed
• Direct contact with printing presses to send files, proof and finish the project in a timely and cost effective manner
• PowerPoint presentations for prospective franchisees and investors
• Manage a Jr. Graphic Designer to assist with print collateral and Digital Advertising as well as website content
• Conceptualize all design and print collateral for in-store promotions and marketing materials for the franchise opportunity
• Attend weekly marketing, sales and training meetings for in-sight of what is needed
• Direct contact with printing presses to send files, proof and finish the project in a timely and cost effective manner
• PowerPoint presentations for prospective franchisees and investors
• Manage a Jr. Graphic Designer to assist with print collateral and Digital Advertising as well as website content
January 2006
- January 2009
Newport Beach, California, United States
Gazette Newspapers
Graphic Designer / Asst. Production Manager
• Design and build ads for over 300 customers
• Layout, build pages and flow editorial for an average of 132 pages per week
• PDF & Stuff pages, upload to printer’s HTML site
• Create new ideas for our company’s marketing packages
• Layout, build pages and flow editorial for an average of 132 pages per week
• PDF & Stuff pages, upload to printer’s HTML site
• Create new ideas for our company’s marketing packages
January 2001
- January 2006
Long Beach, California, United States
Nationwide Screenprinting
Production Asst. / Designer
• Design T-shirts for company/school uniforms & events
• Prepare negatives for screens
• Proof PMS colors and registration
• Prepare negatives for screens
• Proof PMS colors and registration
March 1999
- January 2001
Santa Ana, California, United States
Education
Platt College
Associates Degree in Graphic Design
June 1999
- January 2001
Newport Beach, California, United States
Skills
Abobe Illustrator,
Acrobat Professional,
Adobe Indesign,
Adobe Photoshop,
AfterEffects,
Art Direction,
Attention To Detail,
Brainstorming,
Concepting,
Consumer Product Goods,
Fast Deadlines,
Marketing,
Microsoft Powerpoint,
Networking,
Photo Manipulation,
Pre-Press Knowledge,
Prioritize Multiple Projects,
Shopper,
Social,
Team Player,
