Alison McGinnis

Freelance Art Director

Anaheim Hills, CA, USA
Hello, I'm Alison. A SoCal native who views the world through a creative lens. I am always looking to concept and create something beautiful. I have worked for both small companies and big agencies all over the country. Over time, I found that freelancing and building small teams work best for me and my clients' budgets and timelines. I have 20+ years experience specializing in building the brand experience cohesively through print, digital, social media, retail marketing, and packaging design.

Work Experience

Freelance

Freelance Designer / Art Director

Maintains a steady clientele designing campaigns, collateral and websites for customers in biotech, consumer product goods, lifestyle brands and more. Current agency partners include Migration Marketing and Ember The Agency.
January 2014 - Present Anaheim Hills, California, United States

E29 Marketing

Art Director

(Previously Pivot Point Marketing) Concept and design for clients including Genova Tuna, Chicken of the Sea and Musco Olives. Prioritized multiple projects to ensure jobs are delivered within established deadlines and on time.
January 2015 - January 2020 California, United States

Alcone Marketing Group

Art Director

Prepped, output and archived final mechanical files, attended press checks to ensure correct final output, participated in brainstorm sessions and the development of creative concepts for clients such as CA Lottery, Patron Tequila and Dreyer’s Ice Cream.
January 2012 - January 2014 California, United States

Freelance

Freelance Designer / Art Director

I bid on various freelance projects via Elance.com and have kept those clients over the years. I have been hired to do a range of projects from corporate packaging, websites, trade show booths, personal invitations and more. The best part about an online source is I was able to work with clients all over the world and do research into that area's design trends and styles.
January 2009 - June 2012 Aliso Viejo, California, United States

Play N Trade Video Games

Graphic Designer / Art Director

Implemented and managed an online media server for 300 franchisees controlling the brand image across the Nation. Conceptualized all design and print collateral for in-store promotions and marketing materials for the franchise opportunity. Mentored a Jr. Designer to assist with print collateral and digital advertising as well as website content.
January 2007 - January 2012 California, United States

Gazette Newspapers

Graphic Designer / Asst. Production Manager

Design, build and archive ads for over 300 customers. Layout pages and flow editorial for an average of 132 pages per week.
January 2001 - January 2007 California, United States

Education

Platt College

Associates Degree in Graphic Design

Graphic Design Trade School
June 1999 - January 2001 California, United States

Languages

English (Native),

Skills

Abobe Illustrator, Acrobat Professional, Adobe Indesign, Adobe Photoshop, AfterEffects, Art Direction, Attention To Detail, Brainstorming, Brand Guidelines, Branding, Concepting, Consumer Product Goods, CPG, Creative Cloud, Dimension, Fast Deadlines, Figma, Marketing, Microsoft Powerpoint, Networking, Packaging Design, Photo Editing, Photo Manipulation, Pre-Press Knowledge, Premier Pro, Prioritize Multiple Projects, Shopper, Team Player, Video Editing,