Daniel Alfaro

Graphic Designer

Chicago, IL, USA
Graphic Designer and Digital Content Designer with promotional products industry knowledge. Experienced with print and digital media, with a strong portfolio that shows high quality and solid projects.

My background includes hands on experience as in-house designer as well as freelance with over 144 projects completed and delivered on time while addressing client concerns and requests

I have a history of logo design, branding and branding collateral, packaging design, social media campaigns, as well overall vector works.

Work Experience



Snappy is a print and design studio that specializes in branded promotional products as well as banners, posters, wall decals and general branding collateral.
Created digital mockups and proofs samples.
Developed digital and print content, formatting files based on best practices.
Keep content database files updated and organized.
Assisted with planning and creation of digital content and online marketing such as e-mail, newsletters, and social media channels.
General graphic design for banners, posters and infographics, translating branding guides into collateral.

One of the projects was featured on “NBC Chicago Med” TV show, worked directly with the production staff designing a prominent article featured on the season 3 premiere.
May 2018 - Illinois, United States



Lookalu is baby toy/ gadget startup. Worked closely with the team to create branding guide and collateral as well as digital content for all their venues. Work included logo style guide and branding, digital design and content management for website, micro websites and social media presence, while working with other departments to make sure brand voice and tone was preserved consistently on all venues and marketing pieces. Work also included character design, product and packaging mock ups as well as working with Lookalu team to develop a crowd sourcing campaign assessment, digital graphics design and video editing.
The startup was successfully launched over Indiegogo, having very positive feedback and reaching their funding goals the very first day.
July 2017 - July 2018 New York, United States



Digital Alphas is a software web development consulting firm based in Chicago. Developed the branding approach for this firm by providing a branding guide and a wide range of branding collateral. Branding guide included logo design, typography, color palette, mood board, and associated images as well as communication tone and strategy for different target audiences.
January 2017 - January 2018 Illinois, United States



Craving Crusher is a natural supplement company. Revamped brand design for a more cohesive aesthetic across all products. Created the labels for a new product line set to launch within a three month period. Refreshed their website and branding collateral to match the new visual approach. Work included label design, product rendering and mockups, flyers, print banners and online banners resulting in ready-to-print files as well as source .psd and .ai files.
August 2017 - October 2017 Florida, United States



Eliot’s Adult Nut Butters is an award winning nut butter company, based out of the Eliot neighborhood of Portland, Oregon. Designed collateral in tune with their branding and brand voice as well as new labels and product packaging for a new launch. Work included Sales sheets, Presentation deck, Label design, product packaging design, product rendering and mock ups.
November 2017 - February 2018 Oregon, United States



CBE is a beer tasting tour company. Created variety of collateral pieces that captured the tone of the tours. Work included posters, stack cards and a printed tour guide booklet.
November 2016 - February 2017 Chicago, Illinois, United States


Graphic Designer

Exposed to numerous clients and project as a Self-starter and freelancer with a wide range of projects and responsibilities which included:

• Created new and original designs from scratch for brands based on client specification
• Supervised the assessment of all graphic materials in order to ensure the quality and accuracy in the design.
• Make sure that job deadlines are met in due time, ensuring that job quality is nothing but the best.
• Maintain files for all creative assets and resources, such as software, art materials, and special fonts, which are needed for record keeping and referencing.
· Participated in brainstorming sessions for new concepts & creating initial concept docs
· Created and designed game graphics, including character, items, backgrounds and UI elements
· Designed game mechanics
· Described user experience and produced wire frames of the game experience and flow
· Wrote creative narrative elements of a game
· Collaborated with developers and other artists in the implementation of new features
April 2010 - Illinois, United States

Riggi Benner Creative Solutions


Riggi Benner Creative Solutions is a small illustration studio that works with books and Comic books. Reviewed drafts and finished ink artwork infusing it with colors and final effects to bring a finished product ensuring that the pages met print industry standards. My work included preparing the ink artwork, removing imperfections and polishing the lines, and converting them to smooth vector graphics. Applying flat colors, shades and effects, placed dialogue box and text effects, prepared comic and graphic books in the right format for printing while observing industry standards.
October 2013 - October 2014 Georgia, United States


English (Native),
Spanish (Fluent),


Adobe Dreamweaver, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe XD, Branding, Character Design, Concept Artwork, Corel Draw, CorelDraw, CSS, Excel, HTML, Illustration, IMovie, Keynote , Logo, Outlook., Packaging Design, Power Point, Vector, Word,


Google Doc, Keynote, Word, Excel, Power point, Outlook.
Zoom, Microsoft Teams, Slack, Basecamp, Asana
Able to work on PC and Macintosh environments.