Alex Whitney

Design Consultant

Work Experience


Design Consultant

I work with designers to develop their ideas into manufacturable products through a network of suppliers. This allows designers access to the resources of a larger company whilst retaining control of their brand. I work in all areas of the product development process; brief creation, business strategy, concept development, production refinement, supply-chain development, logistics & marketing.
October 2010 - September 2011 London, United Kingdom

Pli Design Ltd

Design Manager

My main projects a Pli were the design and development of the Pennyfields and Whitechapel collections. I also refined other designs that had already been developed before I joined the company. I also helped build the 'Pli' brand, marketing collateral and website, as well as being instrumental in running the day to day business. During my time at Pli I specialised in environmental design practises as well as creating strong relationships with both the manufacturing industry and furniture distribution sector.
November 2007 - September 2011 London, United Kingdom

Formway Design


I was the sole designer for the 'Enhancements' team whose job was to keep existing products relevant for our license partners in US, Asia and Australia. I worked on the Grid2 and Free systems where I extensively enhanced the aesthetics and function of both ranges as well as adding completely new screen systems and accessories. I worked closely with the Marketing department to help promote the enhancements to existing customers and potential license partners in Europe.
February 2005 - July 2007 Wellington, New Zealand

Massey University College Of Creative Arts


I tutored 1st year university students in a 2D/3D design introductory paper which taught design theory using traditional mediums (non-computer based)
February 2005 - August 2005 Wellington, New Zealand

Victoria University, School Of Design


I tutored 1st year university students in an introductory paper called 'Computers in Design' which focused on SolidWorks, AdobePhotoshop and a vector-illustration package (Freehand)
July 2004 - January 2005 Wellington, New Zealand

Tasmin Studios

Junior designer

I worked as a junior designer assisting on industrial and digital projects.
June 2004 - January 2005 Wellington, New Zealand


Massey University College Of Creative Arts

Bachelor of Design (Industrial)

I completed a four year Bachelor of Design degree with 2nd class honours, majoring in industrial design. During my studies I completed a range of projects including; a taxi GPS interface system, swim fins, a modular train station system and biodegradable cat accessories.
February 2000 - November 2003 Wellington, New Zealand


Homes & Gardens Designer Awards

Eco catergory - shortlist


London Metropolitan University

Metamorphosis, development grant - Pennyfields


6th Hidden Art Awards 2010

Shortlisted, Most Sustainable Product/Environmentally Conscious Company


Best Design Awards '2007, Design Institute Of New Zealand

Silver Award - furniture category


Neocon World Trades Fair 2007

“Enhancements” category, nomination - Free system



Onoffice Magazine, July 2011

'OnStage - A.S.A.P' p70-73


Elle Decoration Magazine, March 2011

'Best Buys - Bamboo chic' p32


Onoffice Magazine, March 2011

'Green Rinse' p90-93



Packaging Development, Brief Development, Business Strategy, Concept Generation, Design For The Environment, Ergonomic And Human Factors In Design, Exhibition Design, Hand Sketching And Rendering, Market Analysis, Marketing & Brand Development, Material Sourcing, Physical Sketching (3D Mockups), Presentation Creation & Delivery, Pricing Development, Product Testing & Analysis, Prototype Production, Quality Systems And Standards, Refinement For Manufacture & Mass Production, Supply Chain Development,


3DSMax (Rendering Only), Adobe Creative Suite (Indesign/Photoshop), Client & Database Management (Daylite/Billings), Media Editing Programs (Adobe After Effects), Resentation Programs (Powerpoint Etc.)p, Solidworks, Spreadsheet Software (Excel/Numbers),

Additional Information

- UK resident since 2007
- British passport
- British full drivers license