Alex Nereuta

Senior Art Director / Senior Designer / Creative Director

Freelance Senior Art Director/ Senior Graphic Designer / Creative Director located in Montreal, Canada. I work with advertising, design, marketing and strategic communication agencies in North America, and Europe, as well as with direct clients in Canada and abroad. I am a 360 degree designer / art director with experience in identity design / branding, environmental/exhibition design, interactive / experiential, photography art direction, motion design direction, events, web art direction, packaging and campaign, working in both print and digital.

These are some of the most well-known I've worked for, and with: Cirque du Soleil, Aldo, Disney, SidLee, Madonna, Marshalls, Nordstroms, Macy's, Kohl's, Swarovski, Smirnoff, Canadian Citizenship Institute, RONA, Jean Coutu, Desjardins, Pharmascience, Adidas, IGA, Metro, The Bay, SAQ, Unilever, Dove, Hellmans, etc... I also work with a wide range of direct international clients in various industries such as retail, fashion, beauty and cultural organizations.

I'm passionate about what I do, and I'm always on the lookout for new collaborators and new challenges.

Please inbox me for specific project enquiries, estimates, or potential collaborations, or get in touch at the email address below:

alexandranereuta@gmail.com

Work Experience

Freelance

Design Director / Senior Art Director / Senior Designer / Creative Director / Illustrator

I work with design, marketing and strategic communication agencies and with direct clients in Canada, US and internationally. Based upon solid strategic foundations, I create and develop brand identity systems, and oversee the design experience rolled out across all brand applications and communication touch points: digital / interactive, print, architectural, environmental/exhibition design, experiential, photography + video art direction, motion design direction, events, web, social media, packaging, editorial and campaign design.

Aside from establishing the design / creative and artistic direction of brands, I remain very involved in the design process, keeping a hands-on approach from the concept phase until delivery of brand guidelines. I am also an artist and illustrator, and where pertinent, I bring in unique custom illustration into my brand design work.

My clients are from various industries: retail, hospitality, real-estate, entertainment, events, travel, wellness, fashion/beauty, technology, and corporate / cultural organizations.

I'm passionate about what I do, and I'm always on the lookout for new collaborators and new challenges.
September 2014 - Quebec, Canada

Awol - The Art Of Travel

Founder / Creative Director

I created AWOL - The Art of Travel as a passion project merging my love of travel, art, design and brand creation. Originally wanting to form my own little universe connecting curious people, art, travel, design and wanderlust together, the brand became a creative outlet and incubator for my personal artistic exploration, without boundaries or constraints. I designed and conceived the branding, packaging, website, artistic direction, and the user experience, as well as creating all the fashion accessory and home decor collections, artwork, travel-inspired illustrations and designs. Each collection is created by me, and reflects the unique experience and impressions around different places I discovered on my travels.

Since its launch, AWOL has been featured in Vogue, Harpers Bazaar, Condé Nast Traveller, Paper Magazine, Miami Fashion week, and many other incredible places and publications. It is retailing in Montreal, New York, London, and Europe, as well as starting to gain a more international foothold. I continue to evolve and experiment within this creative playground, learning and creating freely, having fun, and meeting inspiring people along the way.
September 2019 - Present Canada

Cirque Du Soleil

Art Director / Senior Designer, Freelance

Concept creation, art direction and brand identity of shows, campaign, and editorial content design and illustration: commemorative books, programs, experiential activation and various merchandising and marketing tools.
2016 - 2022

Bob Agence

Art Director / Creative Lead

2013 - 2015 Quebec, Canada

AldoGroup

Lead Designer

2010 - 2013 Montreal, Quebec, Canada

Freelance

Designer & Art Director

2008 - 2015 Montreal, Quebec, Canada

Sidlee

Graphic Designer

2009 - 2010 Montreal, Quebec, Canada

Education

Dawson College

Graphic Design

2006 - 2009 Montreal, Quebec, Canada

Concordia University

Fine Arts

2005 - 2006 Montreal, Quebec, Canada

Carleton University

B.A. Criminology

2000 - 2003 Montreal, Quebec, Canada

Languages

English (Advanced),
French (Fluent),
Romanian (Fluent),
Italian (Conversational),