• Assisted during model castings.
• Organized model casting books and informational excel sheets with photos.
• Participated in the set-up and backstage assistance for Hervé Legér presentation at INTERMIX.
• Assisted in the creative set-up for LA's Best Event.
• Participated in planning and set-up process for BCBG Max Azria, Herve Leger and BCBG Runway Resort 2014 Presentation.
• Pulled and merchandised dresses for donation including the CHOC Prom Fundraiser.
• Created one sheet approval forms, top sheets and informational decks based on current event planning, partnerships, etc.
• Worked daily with media marketing coordinator on competitor and social media analysis and updates.

• Created outfit looks for new BCBG and BCBGeneration styles going live.
• Included additional product notes as needed for BCBG and BCBGeneration.
• Configured on site search terms for all 3 brands each week based on reporting.
• Collected BCBG & BCBGeneration product samples for reviewal.
• Updated sample log and line sheets after each weekly meeting.
• Reviewed all 3 sites (1-2 times per week) for callouts and suggestions regarding merchandising, images, videos, navigation.

Took street style photographs and wrote the "Style Advice of the Week" column featured each Monday and "Let's Hear it for the Boys" column featured each Tuesday.

Attended and covered current fashion and entertainment events involving SCAD student body. Interviewed key people involved, took professional photos, and wrote reviews and articles.