Alexei Orlov

Alexei Orlov is a leader in Global Marketing. A proven specialist in global brand strategy, integrated marketing, operational change management, and communications, Alexei’s ardent and charismatic leadership has been a driving force throughout his 30-year career. Currently, Alexei Orlov is Founder…

As told to Sophie Devonshire for her book, "Superfast" Lead at Speed." "If I am hiring someone at a senior level, it's critically important they are decent people. So I always take them out for lunch -- not a long one but enough so they relax, we talk, we get to know one another. But what I always…

Q: What's the most useful business-related book you've ever read? A: The Tipping Point by Malcolm Gladwell. - How little things can make a big Difference. Q: What's your favorite non-business book? A: The Alchemist by Paulo Coelho – The wisdom of listening to our hearts and following our dreams an…