- Stays up-to-date with industry developments and tools by currently enrolling in a motion graphics course for the summer semester at SVA and attending the May 2019 Adobe 99U Conference in NYC
- Responsible for conceptualizing and implementing design solutions that meet marketing strategies
- Designs original visual elements that help deliver a desired message such as video thumbnails, in-video graphics, brand identities, presentations, and merchandise
- Sources and manages interns and freelancers as and when required
- Creates templated in-video and social graphics and presentations as well as design specs and instructional documentation for new hires
- Collaborates and coordinates work between marketing, MCN, and production teams; freelance illustrators and designers; and upper management
- Project manages all design assignments, guaranteeing all work is produced on time, to budget and to a high standard
- Ensures all work to promote the company’s various brands is on-brand and meets brand guidelines by reviewing our content, creating extensive style guides and pitch bibles, and providing detailed feedback
- Holds periodic design review meetings with internal teams to maintain, expand, or update design-related projects

Achievements
- Developed branded merchandise for successful live event "Get Inside the Robot" at YouTube Space NYC
- Created and leads an in-depth brand development process at Frederator
- Built brand for Get In The Robot, fastest growing anime channel on YouTube
- Grew a diverse network of illustrators to create in-video fan art, an underserved niche on YouTube, for Get In The Robot’s most successful show
- Launched and managed first design-focused internship at Frederator

- Created eye-catching video thumbnail layouts and in-video graphics for effective branding
- Built, updated and refined channel and show brands
- Organized style guides and templates to ensure freelancers upheld brand standards
- Worked independently on a variety of projects simultaneously while managing interns and freelance designers
- Handled merch development

- Colored 30+ pages of flats for Parable of the Sower, our second Octavia Butler graphic novel adaptation
- Established color palette and colored 60+ pages of flats for #1 NYT Bestseller Kindred, our first Octavia Butler graphic novel adaptation that won the Eisner Award for Best Adaptation and is taught in colleges across the U.S.
- Established color palette and colored flats for the following projects: 2 issues of "Box of Bones" comic book series, "On The Road" comic book pitch by Nnedi Okorafor, and "Black Butterfly" comic book pitch

- Designed concept, content, and commerce ad creatives for over 250 Facebook and advertising campaigns
- Launched and managed Facebook campaigns
- Developed target audiences for Facebook campaigns
- Generated Facebook analytics & insights reports for sales reps to present to clients
- Created informational documentation such as ad specs and mockups to provide references for sales reps to share with clients
- Managed social media & reputation and updated websites for 5 businesses. Due to readily communicating negative reviews to business owners, I was able to salvage relationships with customers who often updated their original 1-2 star reviews to 5-star reviews.
- Worked with prestigious brands such as University at Buffalo, Canisius College, Medaille College, Ellicott Development Co., Kaleida Health, Roswell Park Cancer Institute, Rich Products, Seneca Gaming Corp, West Herr Automotive Group, Turner Construction Co., Tops Friendly Market, Massage Envy, Buffalo Botanical Gardens, The Buffalo Zoo, and Visit Buffalo Niagara

- Designed logo for “Unveiling Visions: The Alchemy of the Black Imagination” exhibit at the Schomburg Center for Research in Black Culture
- Designed logo for annual Black Comic Book Festival at the Schomburg Center, increasing attendance by 70%

B.F.A. earned in three years, GPA: 3.9
Art History Minor
Honors Program