Alex Hoye

Creative Director

San Francisco, CA, USA
I am a digitally-focused Creative/Design Director 
with 10+ years experience who currently lives 
and works in the San Francisco Bay Area, California.

Work Experience

Sapient Razorfish

Creative Director

At SapientRazorfish in San Francisco, I am currently (since Spring 2015) leading the Intel account. My responsibilities include: communicating and evolving Intel’s creative vision, leading and mentoring (15-20 person) multi-disciplinary teams, and pitching, designing and deploying a variety of work for Intel ranging from immersive cross-platform digital experiences to campaign-level initiatives and site-wide structural enhancements to their CMS-driven responsive platform.

Prior to Intel, I led the creative on the USANA account for 1.5 years, where we designed and built a highly personalized health, wellness, and fitness sales and self-service tool called the True Health Assessment. I also led creative initiatives that included campaign work and e-commerce user-flow optimization.

In addition to these accounts, I also contribute to other existing accounts such as Honda/Acura, Microsoft, and Toyota and worked on numerous pitches and new business initiatives including the Ultimate Fighting Championship (UFC), Dr. Pepper, Xbox One, Warner Brothers, Disney, Hampton Creek, AXA, HTC, USANA, and Farmers Insurance.
January 2014 - San Francisco, California, United States

Denuo

Creative Director

For 2 years (2012-2014) at Denuo, I was the creative lead for Kia Motors America. My responsibilities include establishing and evolving the creative vision, hiring and mentoring talent, and developing interdisciplinary communication among a vast team that included several off-shore groups. During this time, I oversaw creative initiatives including the launch of kia.com which was one of the first responsively-designed sites in the automotive space. We migrated Kia from an antiquated flash framework to an HTML5 framework, which ensured a uniform experience for the user, while allowing for great opportunities with creative storytelling. We used this CMS platform to create experiences for a variety of high-profile vehicle including the K900, Soul EV, Optima Hybrid, Sorento and Sedona. In addition to maintaining kia.com post launch, I also led the redesign for the Kia Owners site while overseeing myuvo.com.

Prior to my work with Kia, I led the creative direction for the Hyundai Owners site, which launched in 2012
January 2012 - January 2014 San Francisco, California, United States

Razorfish

ACD

As an Associate Creative Director at Razorfish, in addition to working on a variety of accounts and contributing to several new business pitches, I was also the lead creative for many projects. With Activision, I led Bakugan Battle Brawlers and Skylanders Giants, and made significant creative contributions to the Call of Duty franchise with Modern Warfare and Modern Warfare II. For Best Buy, I helped launch two successful online advertising campaigns, and for Sony, I led a large team of creatives and UXers with the Sony.com website redesign. Additionally, I worked on a series of multi-award winning (11 in total) digital experiences for Intel that included Digital Drag Race, “Core” Microsite, and the Ultrabook Project.

Clients include: Activision, Best Buy, Sony, Yahoo!, Lucas Films, Nike, and Intel.
January 2009 - January 2012 San Francisco, California, United States

Academy Of Art

Mentor / Advisor

As an Mentor/Advisor in the Academy of Art University’s graduate school program (MFA), I worked with students on their senior thesis projects and assisted in career development through the Directed Study program. In biweekly meetings, I provided guidance on their thesis projects and coached them in art direction, copywriting, and presentation skills.
August 2012 - March 2014 San Francisco, California, United States

Education

Santa Clara University

MBA

January 2002 - January 2006 Santa Clara, California, United States