Alexa Gordon
Digital Creative Director
NJ, USAAlexa Gordon has had a very eclectic experience as a freelance graphic designer, having contributed creative direction to several prominent companies in a multitude of industries. Trained in both print and digital design, Alexa’s strong suit is typography, copywriting, digital, product
development and package design. She is highly effective at multitasking, keeping the team on track, works well under pressure, values constructive criticism and thrives on collaboration. With a focus on all things creative, Alexa’s well-rounded background and ability to adapt and cater her design esthetic to suit each client, has made her a strong candidate with unique perspective.
development and package design. She is highly effective at multitasking, keeping the team on track, works well under pressure, values constructive criticism and thrives on collaboration. With a focus on all things creative, Alexa’s well-rounded background and ability to adapt and cater her design esthetic to suit each client, has made her a strong candidate with unique perspective.
Work Experience
Mood Designer Fabrics
Digital Creative Director
As the Digital Creative Director, responsibilities revolve around any and all design needs of the art department at MoodFabrics.com, the famous online fashion and couture fabric distributer. With the department's focus on expanding and brand building, my main agenda is facilitating the overhaul and design maintenance of MoodFabrics.com, as well as spearheading several new projects enabling easier shopping for customers, while also generating all event / sale email campaigns, packaging & marketing materials. A direct correlation between increased revenue / google ranking and my arrival at the company can be seen here: https://www.alexa.com/siteinfo/moodfabrics.com.
November 2016
- Present
New Jersey, United States
Quidsi / Amazon
Salaried Design Consultant
Joined the Quidsi creative team, an independent subsidiary of Amazon, during a period of internal restructuring. Designed product and seasonal campaigns, web pages and countless web and print assets for Diapers.com, Soap.com and Wag.com. Perfected photoshop skills and became proficient in Jira and coding on Intranet. Improved efficiency numbers, elevating average turn around rate for campaigns and projects. Completely overhauled and originated the new branding direction for Diapers.com desktop, mobile and app, improving shopper experience. Orchestrated photo shoots for web collateral and campaigns, resulting in the successful launch of products and site sales that delivered weekly revenue increases and amplified sales of previously underperforming products.
New Jersey, United States
Becton Dickinson
Salaried Design Consultant
Generated promotional material in the graphics lab for Becton Dickenson and the medical industry clients they represent. Created and edited power points, formulated extensive presentation designs for iPad apps used for selling products. Facilitated the overhauling of the company image, implementing new branding standards on existing projects as well as guiding the design aesthetic for future marketing collateral. Spearheaded new branding projects for internal use company-wide, both regional and abroad, and expedited project development duration with fast turnarounds within tight deadlines.
New Jersey, United States
The Creative Group
Salaried Consultant Designer
Consulted and contributed creative direction as a graphic designer on behalf of The Creative Group, a division of Robert Half. Responsibilities encompassed executing a range of design and development projects, including but not limited to, design problem solving, branding, copywriting, package and product designing.
New Jersey, United States
Israel Bonds
Graphic Desinger
Provided graphics and creative direction for the international marketing department for both web and print platforms. Responsibilities included save the dates, infographics, logos, invitations, evites, news blasts, digital ads, posters, vehicle wraps, business cards, stationary, as well as other marketing collateral.
New York, New York, United States
Anonymous Content LLC
Freelance Designer
Assisted art department with graphic design needs for several film productions. Designs included posters, letterheads, logos and website designs. Illustrations were also provided. Part of the project was completed on location abroad in the London office.
New York, United States
Amscan Holdings
Freelance Designer
Designed a vast array of high-end, home-ware products for the Grasslands Road division of Amscan Holdings, owner of Party City. Responsibilities included research, copywriting, typography and product design, as well as maintaining communication with international vendors to ensure designs are executed as specified.
Elmsford, New York, United States
James Publishing
Freelance Designer
Created infographics for a company that supplies books and marketing services to attorneys.Altered the state of extensive text documents into illustrated and organized graphics that made the information easier to comprehend and more effective.
California, United States
Wall Street Dead AHead Networking Events
Freelance Designer
Graphic designer for a Wall Street networking event. Designed graphics, including but not limited to, invoices, sponsors sheets and other forms pertaining to the event. Handled ticket sales paperwork. Contributed to acquiring sponsorships for event.
New York, United States
Cloud12 Public Relations
Freelance Designer
Graphic Designer for a New York based public relations firm. Created graphics and power point presentations for a range of clients from restaurant to retail.
New York, United States
Linda Films Llc / Artina Films
Art dept. PA / Freelance Graphic Designer
Worked in the art department on the Linda Films / Artina Films feature film "The English Teacher." In addition to traditional PA duties, i.e. answering phones, running errands, set dec research and purchasing, and other secretarial-type responsibilities, I also produced countless illustrations, graphics, logos, and installation art that proved vital to multiple sets. I was also responsible for decorating sets after creating the graphics to do so, i.e. recreated classroom sets and hallways.
New York, United States
NBC/ MTV/ Universal Cable Productions
Art dept PA / Freelance graphic designer
Worked in the art department on the NBC / Open 4 Business Productions produced MTV show "I Just Want My Pants Back." In addition to traditional PA duties, i.e. answering phones, running errands, set dec research and purchasing, and other secretarial-type responsibilities, I also produced countless illustrations, graphics, logos, and installation art that proved vital to multiple sets and therefore receive a lot of airtime.
New York, United States
KDF Reprographics, Inc.
Freelance Graphic Designer
Worked as a freelance graphic designer for a printing retailer. Provided graphics for projects ranging from vehicle wraps to flyers, banners, and several other types of print media.
New Jersey, United States
Klass Embroidery
Freelance Designer
Created graphics for a private business focused on embroidered designs for apparel.
New York, United States
Grannus Financial Advisors, Inc.
Research Assistant
Researched micro cap companies for an Investment Banking Boutique, attended investor meetings, answered phones, organized files, designed marketing material, and advised on website design, business card and stationary.
New York, United States
PJ Inc.
PR Intern
Researched numerous daily publications for current events potentially affecting corporate client-base, designed presentations to ensure contract renewal, organized and updated mailing list, and attended strategy/creative sessions.
New York, United States
Education
Boston University
Graphic Design
2007
- 2011
Boston, Massachusetts, United States
Skills
Book Binding,
Branding & Identity,
Crafts,
Creative Writing,
Fashion Design,
Graphic Design,
Hand Illustration,
Illustration,
Photography,
Printmaking,
Problem Solving,
Sewing,
Typography,
Web Design,