• Designing and producing marketing communications (print and digital) pieces for a wide variety of projects.
• Amplifying the voice of the customer and enhancing engagement with the thoughtfully designed print media.
• Evaluating and managing production resources to enhance high productivity.
• Creating and maintaining files for all creative assets and resources, such as software,
art materials, which are needed for record-keeping and reference.
• Work closely and collaboratively with the Marketing team on all creative projects.
• Bringing deep experience leading the creation and execution of innovative and brand-consistent digital and physical marketing.
• Work simultaneously on 10+ projects

Conceptualizing: building brand elements, visual themes, and persuasive messages.
Branding: setting the visual tone; creating unique, aesthetic elements that can translate across different media as well as creating icons, logos, and vector art elements.
Print media: With branding guidelines in mind creating catalogs, flyers, brochures, direct mail pieces, promotional material, and packaging design.
Online Media: Execute promotional banners, design web page layouts, and email designs.

Core competencies: advertising, digital/social marketing, global marketing, events, sales promotion, sponsorships, experiential marketing, and brand building.

Using creative skills in art and design to communicate a story, message or idea. Visually solving problems or meeting goals set up by the Art Director or Marketing team to achieve the maximum potential of the project.
Working from commercial briefs (or developing them) to inform, persuade or entertain the client's intended audience, adjusting the mood and style of images accordingly.

Providing strategy and execution of all visual communication released by the company in North and South America. Developing areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
Advancing SEO/SEM, database marketing, CRM, marketing automation to secure continued positive ROI and KPIs

• Overseeing all creative process, developing merchandising and corporate branding.
• Social media strategy.

Special events for Hennessy onsite promotions.

Overseeing all creative process and design created in the Studio specialized in small business and public means.