Alejandra Castelao is a Senior Designer at the new healthcare startup Forward in San Francisco, CA. Her experience ranges from furniture and interior design to consumer electronics, packaging design and experience design. Her main role is to translate Forward's innovative vision into physical space and different user touch points.

Before joining Forward she worked for several Fortune 500 companies as well as startups as a Senior Industrial Designer at frog design, one of the most renowned design consultancies in the World.

She has a strong focus on experience design, concept development and graphic facilitation. She looks at the design process as a whole, made up of multiple parts that range from design research and user experience to functionality and aesthetics. I believe the different design disciplines should no longer work in silos and that true innovation comes from the cross pollination of multidisciplinary teams.

Her love for languages and travel has made her fluent in both English and Spanish and also proficient in French and Italian.

Her work has been featured in the Museum of Modern Art in Mexico City, ZONA Maco and the High Museum in Atlanta. Alex holds a BA in Industrial Design and a Masters in Interdisciplinary Design from the College for Creative Studies in Detroit, MI.
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